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O'Reilly, Norm
6
Séguin, Benoit
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International journal of sport management and marketing : IJSMM
4
Marketing intelligence & planning
1
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ECONIS (ZBW)
6
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1
Sports business unplugged : leadership challenges from the world of sports
Burton, Rick
;
O'Reilly, Norm
-
2016
-
First edition
Persistent link: https://www.econbiz.de/10011485798
Saved in:
2
Cityscape promotions and the use of place images at the Olympic Games
Nadeau, John
;
O'Reilly, Norm
;
Heslop, Louise A.
- In:
Marketing intelligence & planning
33
(
2015
)
2
,
pp. 147-163
Persistent link: https://www.econbiz.de/10011326054
Saved in:
3
The Olympic brand, ambush marketing and clutter
Séguin, Benoit
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
4
(
2008
)
1
,
pp. 62-84
Persistent link: https://www.econbiz.de/10003733463
Saved in:
4
Leveraging the Olympic brand through the reconciliation of corporate and consumers' brand perceptions
Séguin, Benoit
;
Richelieu, André
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 3-22
Persistent link: https://www.econbiz.de/10003653564
Saved in:
5
Celebrity athletes and athletic clothing design: branding female tennis players
O'Reilly, Norm
;
Braedley, L. Anne
- In:
International journal of sport management and marketing …
3
(
2008
)
1/2
,
pp. 119-139
Persistent link: https://www.econbiz.de/10003653593
Saved in:
6
Symbolism and the effectiveness of Olympic mascots
Freeman, Ina
;
Knight, Peter
;
O'Reilly, Norm
- In:
International journal of sport management and marketing …
2
(
2007
)
1/2
,
pp. 41-58
Persistent link: https://www.econbiz.de/10003429052
Saved in:
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