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~subject:"Zahlungsbereitschaftsanalyse"
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Zahlungsbereitschaftsanalyse
Consumer behaviour
17
Konsumentenverhalten
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Beziehungsmarketing
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Relationship marketing
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Social Web
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Social web
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COVID-19
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Künstliche Intelligenz
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Luxury goods
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Luxusgüter
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Markenartikel
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Online retailing
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Online-Handel
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Online-Marketing
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Resistance
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fsQCA
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Einzelhandel
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Eugene Cheng-xi Aw
3
Cheng, Cheng-Feng
1
Chuah, Stephanie Hui-Wen
1
Chuah, Stephanie Hui-wen
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Fernando, Angeline Gautami
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Jitanugoon, Siriprapha
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Omkar Dastane
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Puntha, Pittinun
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Zha, Tao
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International journal of contemporary hospitality management
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Journal of hospitality marketing & management
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Marketing intelligence & planning
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ECONIS (ZBW)
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Social media marketing for luxury brands : parasocial interactions and empowerment for enhanced loyalty and willingness to pay a premium
Zha, Tao
;
Eugene Cheng-xi Aw
;
Omkar Dastane
;
Fernando, …
- In:
Marketing intelligence & planning
41
(
2023
)
8
,
pp. 1138-1161
Persistent link: https://www.econbiz.de/10014428928
Saved in:
2
A silver lining in the COVID-19 cloud : examining customers' value perceptions, willingness to use and pay more for robotic restaurants
Chuah, Stephanie Hui-wen
;
Eugene Cheng-xi Aw
;
Cheng, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
1
,
pp. 49-76
Persistent link: https://www.econbiz.de/10012821047
Saved in:
3
You don't have to tip the human waiters anymore, but ... : unveiling factors that influence consumers' willingness to pay a price premium for robotic restaurants
Chuah, Stephanie Hui-Wen
;
Jitanugoon, Siriprapha
; …
- In:
International journal of contemporary hospitality management
34
(
2022
)
10
,
pp. 3553-3587
Persistent link: https://www.econbiz.de/10013412922
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