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Search: subject_exact:"Interactive media"
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advertising
Interaktive Medien
488
Interactive media
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Digitale Medien
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Bellman, Steven
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Brown, Mark
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Tan, Bin Jun
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Journal of marketing communications
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ECONIS (ZBW)
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The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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2
Cultural differences affect interactive television advertising
Zorn, Steffen F.
;
Bellman, Steven
;
Robinson, Jennifer A.
; …
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10011536031
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