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Search: subject:"Strategic Marketing Planning"
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business performance
strategic marketing planning
8
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ANALYSIS OF EXTERNAL ENVIRONMENT
1
Australien
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CORPORATE
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Competitive performance
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Cultural heritage
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Customers
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FUNCTIONAL AND INSTRUMENTAL LEVELS OF PLANNING
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Firm performance
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Football
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Großbritannien
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Brooksbank, Roger
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Garland, Ron
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Kapnisi, Dimitra
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European Sport management quarterly : ESMQ
1
Services marketing quarterly
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ECONIS (ZBW)
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An examination of the current
strategic
marketing
planning
practices in professional sport clubs
Kriemadis, Thanos
;
Terzoudis, Christos
;
Kartakoullis, Nikos
- In:
Services marketing quarterly
43
(
2022
)
3
,
pp. 353-373
Persistent link: https://www.econbiz.de/10013352808
Saved in:
2
Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs
Brooksbank, Roger
;
Garland, Ron
;
Werder, Wayne
- In:
European Sport management quarterly : ESMQ
12
(
2012
)
5
,
pp. 457-475
Persistent link: https://www.econbiz.de/10009691102
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