Strategic marketing practices as drivers of successful business performance in British, Australian and New Zealand golf clubs
Roger Brooksbank, Ron Garland and Wayne Werder
| Year of publication: |
2012
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|---|---|
| Authors: | Brooksbank, Roger ; Garland, Ron ; Werder, Wayne |
| Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1618-4742, ZDB-ID 2055074-1. - Vol. 12.2012, 5, p. 457-475
|
| Subject: | strategic marketing planning | golf | multi-country | business performance | Neuseeland | New Zealand | Marketingmanagement | Marketing management | Australien | Australia | Unternehmenserfolg | Firm performance | Großbritannien | United Kingdom | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009691102