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~subject:"buycott"
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1
Frontiers: spilling the beans on political consumerism : do social media boycotts and buycotts translate to real sales impact?
Liaukonytė, Jūra
;
Tuchman, Anna
;
Zhu, Xinrong
- In:
Marketing science
42
(
2023
)
1
,
pp. 11-25
Persistent link: https://www.econbiz.de/10014316975
Saved in:
2
Rejoinder: spilling more beans on political consumerism : it’s more of the same tune
Liaukonytė, Jūra
;
Tuchman, Anna
;
Zhu, Xinrong
- In:
Marketing science
42
(
2023
)
1
,
pp. 32-36
Persistent link: https://www.econbiz.de/10014317001
Saved in:
3
Profile of the political consumer : an international comparative study
Schwalb Helguero, María M.
;
García-Arrizabalaga, Iñaki
; …
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 296-313
Persistent link: https://www.econbiz.de/10014321473
Saved in:
4
Should businesses take a stand? : effects of perceived psychological distance on consumers' expectation and evaluation of corporate social advocacy
Xu, Hao
;
Lee, Eugene
;
Rim, Hyejoon
- In:
Journal of marketing communications
28
(
2022
)
8
,
pp. 840-863
Persistent link: https://www.econbiz.de/10013493047
Saved in:
5
Will consumers silence themselves when brands speak up about sociopolitical issues? : applying the spiral of silence theory to consumer boycott and buycott behaviors
Hong, Cheng
;
Li, Cong
- In:
Journal of nonprofit & public sector marketing
33
(
2021
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10012498324
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