Makanyeza, Charles; Svotwa, Tendai Douglas; Jaiyeoba, … - In: Cogent Business & Management 8 (2021) 1, pp. 1-18
This study examines the effect of consumer rights awareness on consumer attitude and consumer intention, the effect of … consumer attitude on consumer intention, and the moderating effects of gender, age and education on the effect of consumer … on consumer intention. Results further indicate that education moderates the effect of consumer rights awareness on both …