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luxury
Consumer behaviour
35
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Brand management
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27
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masstige
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mass prestige
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masstige brands
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Arora, Vibha
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Goyal, Anita
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Kapferer, Jean-Noël
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Leproux, Lara
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International journal of consumer studies
1
Journal of promotion management : innovations in planning and applied research
1
Journal of revenue and pricing management
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ECONIS (ZBW)
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1
Masstige
consumption, brand happiness, and brand advocacy : a service perspective
Purohit, Sonal
;
Arora, Vibha
;
Radia, Karan Nilesh
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014465451
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2
Consumer perceived associations of
masstige
brands : an Indian perspective
Goyal, Anita
- In:
Journal of promotion management : innovations in …
27
(
2021
)
3
,
pp. 399-416
Persistent link: https://www.econbiz.de/10012440344
Saved in:
3
Does luxury have a minimum price? : an exploratory study into consumers' psychology of luxury prices
Kapferer, Jean-Noël
;
Klippert, Cindy
;
Leproux, Lara
- In:
Journal of revenue and pricing management
13
(
2014
)
1
,
pp. 2-11
Persistent link: https://www.econbiz.de/10010349053
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