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~subject:"media planning"
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media planning
Advertising media
353
Werbeträger
353
Werbung
103
Werbewirkung
102
Advertising effects
101
Advertising
96
Werbeplanung
84
Advertising planning
82
Deutschland
56
Germany
54
Internet marketing
46
Online-Marketing
46
Consumer behaviour
41
Konsumentenverhalten
41
Communication media
40
Kommunikationsmedien
40
Marketingmanagement
40
Marketing management
38
USA
38
United States
38
Media industries
33
Mediensektor
33
Theorie
32
Theory
32
Brand management
31
Markenführung
31
Marketing
26
Media usage
25
Mediennutzung
25
Zielgruppe
21
Target group
20
Celebrity endorsement
18
Celebrity-Werbung
18
Computerspiel
15
Video game
15
Advertising industry
14
Markenimage
14
Werbewirtschaft
14
Mediaplanung
13
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10
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5
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Article
12
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4
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10
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1
Konferenzbeitrag
1
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English
11
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4
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1
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Kapsenberg, S.
2
Kloprogge, P.
2
Piersma, N.
2
Abedi, Vahideh Sadat
1
Araman, Victor F.
1
Balachander, Subramanian
1
Bigné, J. Enrique
1
Calderón, Aurora
1
Chan-Olmsted, Sylvia M.
1
Czerniachowska, Kateryna
1
Daniel, Şerbănică
1
Goodlich, Hayley
1
Hartnett, Nicole
1
KERBACHE, Laoucine
1
Kim, Alex Jiyoung
1
Kouki-Block, Monia
1
LEE, Janghyuk
1
Marty, Linda
1
Mehta, Amisha
1
Michelon, Aaron
1
Popescu, Ioana
1
Robinson, Helen R.
1
Shi, Yang
1
Sommer, Christoph
1
Song, Lianlian
1
Stocchi, Lara
1
Tam, Lisa
1
Tanusondjaja, Arry
1
Tso, Kwok Fai Geoffrey
1
Wagelmans, A.P.M.
1
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Wellbrock, Christian M.
1
Wolter, Lisa-Charlotte
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Erasmus University Rotterdam, Econometric Institute
1
Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
1
HEC Paris (École des Hautes Études Commerciales)
1
Instituto Valenciano de Investigaciones Económicas (IVIE)
1
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Journal of media business studies
2
Econometric Institute Report
1
Econometric Institute Research Papers
1
European journal of industrial engineering : EJIE
1
International journal of advertising : the review of marketing communications
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of the Operational Research Society : OR
1
Les Cahiers de Recherche
1
Manufacturing & Service Operations Management
1
Production and operations management : the flagship research journal of the Production and Operations Management Society
1
Revista OEconomica
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ECONIS (ZBW)
10
RePEc
6
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1
Reaching voters on social
media
:
planning
political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
Towards greater integration in
media
planning
: decision-making insights from public relations practitioners
Tam, Lisa
;
Mehta, Amisha
;
Goodlich, Hayley
- In:
Journal of marketing communications
29
(
2023
)
1
,
pp. 26-45
Persistent link: https://www.econbiz.de/10014232393
Saved in:
3
Coordinating traditional media advertising and online advertising in brand marketing
Kim, Alex Jiyoung
;
Balachander, Subramanian
- In:
Production and operations management : the flagship …
32
(
2023
)
6
,
pp. 1865-1879
Persistent link: https://www.econbiz.de/10014328206
Saved in:
4
Influenced by media brands? : a conjoint experiment on the effect of media brands on online media planners' decision-making
Kouki-Block, Monia
;
Wellbrock, Christian M.
- In:
Journal of media business studies
19
(
2022
)
1
,
pp. 29-51
Persistent link: https://www.econbiz.de/10012821108
Saved in:
5
Commercial audience retention of television programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
6
Perceptions and practices of media engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
7
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
8
The role of media brands in
media
planning
Sommer, Christoph
;
Marty, Linda
- In:
Journal of media business studies
12
(
2015
)
3/4
,
pp. 185-203
Persistent link: https://www.econbiz.de/10011611051
Saved in:
9
Scheduling TV advertisements via genetic algorithm
Czerniachowska, Kateryna
- In:
European journal of industrial engineering : EJIE
13
(
2019
)
1
,
pp. 81-116
Persistent link: https://www.econbiz.de/10012049437
Saved in:
10
Towards an enhanced understanding of the behavioural phenomenon of multiple media use
Robinson, Helen R.
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 699-718
Persistent link: https://www.econbiz.de/10011746374
Saved in:
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