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Search: subject:"Pay-What-You-Want"
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pricing
Pricing strategy
58
Preismanagement
55
Consumer behaviour
40
Konsumentenverhalten
40
Willingness to pay
32
Pay-what-you-want
31
Zahlungsbereitschaftsanalyse
31
Theorie
24
Theory
24
Experiment
23
pay what you want
23
Pay-What-You-Want
20
pay-what-you-want
14
PWYW
12
Pay what you want
12
price discrimination
11
social preferences
11
USA
10
United States
10
customer-driven pricing mechanisms
10
revenue management
10
Feldforschung
9
Field experiment
9
Field research
9
Preis
9
Price
9
Fundraising
8
Participative pricing
8
Preisdifferenzierung
8
Price discrimination
8
Pay What You Want
6
Social norm
6
Soziale Norm
6
social norms
6
Charity
5
Customer-driven pricing mechanisms
5
Pricing
5
Wohltätigkeit
5
fairness
5
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Free
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English
6
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Kim, Ju-Young
2
Natter, Martin
2
Spann, Martin
2
Akbari, Karl Behruz Homayun
1
Beck, Joshua T.
1
Chawan, Vinaysingh
1
Hong, Yuan
1
Liu, Wendy
1
Mellema, Hillary N.
1
Mendoza-Abarca, Karla I.
1
Wang, Cindy Xin
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Review of Marketing Science
2
Consumer psychology review
1
International journal of services and operations management
1
Journal of marketing
1
Journal of social entrepreneurship
1
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ECONIS (ZBW)
5
RePEc
1
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1
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1
Essays on consumer participation in pricing
Akbari, Karl Behruz Homayun
-
2020
Persistent link: https://www.econbiz.de/10014441349
Saved in:
2
Act of faith versus voluntary reciprocation : asymmetric commitments in exchange relationships
Liu, Wendy
- In:
Consumer psychology review
7
(
2024
)
1
,
pp. 93-97
Persistent link: https://www.econbiz.de/10014506001
Saved in:
3
A
pay-what-you-want
pricing model for restaurants
Chawan, Vinaysingh
- In:
International journal of services and operations management
32
(
2019
)
4
,
pp. 431-449
Persistent link: https://www.econbiz.de/10012051786
Saved in:
4
The control-effort trade-off in participative pricing : how easing pricing decisions enhances purchase outcomes
Wang, Cindy Xin
;
Beck, Joshua T.
;
Hong, Yuan
- In:
Journal of marketing
85
(
2021
)
5
,
pp. 145-160
Persistent link: https://www.econbiz.de/10012608742
Saved in:
5
Aligning economic and social value creation through
pay-what-you-want
pricing
Mendoza-Abarca, Karla I.
;
Mellema, Hillary N.
- In:
Journal of social entrepreneurship
7
(
2016
)
1
,
pp. 101-125
Persistent link: https://www.econbiz.de/10011472799
Saved in:
6
Kish: Where Customers Pay As They Wish
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Review of Marketing Science
8
(
2010
)
2
prices for unfamiliar food with a high functional risk. This paper describes how
Pay-What-You-Want
(PWYW), a new pricing …
Persistent link: https://www.econbiz.de/10014619508
Saved in:
7
Kish: Where Customers Pay As <em>They</em> Wish
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
- In:
Review of Marketing Science
8
(
2010
)
2
,
pp. 3-3
prices for unfamiliar food with a high functional risk. This paper describes how
Pay-What-You-Want
(PWYW), a new pricing …
Persistent link: https://www.econbiz.de/10008587200
Saved in:
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