Aligning economic and social value creation through pay-what-you-want pricing
Year of publication: |
March 2016
|
---|---|
Authors: | Mendoza-Abarca, Karla I. ; Mellema, Hillary N. |
Published in: |
Journal of social entrepreneurship. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1942-0676, ZDB-ID 2512626-X. - Vol. 7.2016, 1, p. 101-125
|
Subject: | Social entrepreneurship | social value creation | pay-what-you-want | pricing | double bottom-line | Sozialwirtschaft | Social economy | Soziale Werte | Social values | Betriebliche Wertschöpfung | Value creation | Preismanagement | Pricing strategy |
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