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Brand loyalty
52
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Customer engagement : contemporary issues and challenges
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Exploring the rise of fandom in contemporary consumer culture
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Strong brands, strong relationships
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AI impacts in digital consumer behavior
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Advertising in new formats and media : current research and implications for marketers
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Brand the Future : systematische Markenentwicklung im B2B
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Innovating for trust
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Strategic customer relationship management in the age of social media
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Brand research : [an outcome of the second International Conference on Brand Management]
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
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Cases on branding strategies and product development : successes and pitfalls
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Contemporary issues in behavioral finance
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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
1
Economic, educational, and touristic development in Asia
1
Economies et sociétés ; 48,4
1
Emerging human and techno-human business management dynamics in a globalized environment
1
Erfolg in Zeiten des Wandels : BMW im Gespräch 2005/2006 ; Kernkompetenz, Innovation, Produktion, Kultur, Image, Verkaufen
1
Fallstudien zum internationalen Management, International Trade : 14 Fallstudien
1
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1
Global challenges in responsible business
1
Handbook of brand relationships
1
Handbook of research on IoT, digital transformation, and the future of global marketing
1
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
1
Managing globalization : new business models, strategies and innovation
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Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag
1
Schnittstellen (in) der Medienökonomie
1
Selected papers July 2012 Business & Economics Society International Conference ; Volume 2
1
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
1
The Routledge companion to banking regulation and reform
1
The Routledge companion to contemporary brand management
1
The Routledge companion to strategic marketing
1
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
1
Trust Inc. : strategies for building your company's most valuable asset
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ECONIS (ZBW)
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Emotional intelligence in understanding and influencing consumer behavior
Tariq, Muhammad Usman
- In:
AI impacts in digital consumer behavior
,
(pp. 56-81)
.
2024
Persistent link: https://www.econbiz.de/10014636148
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2
Segmenting social media users based on ongoing brand activities to track consumer behavior change
Choi, Youngtae
;
Kroff, Michael W.
;
Penagos-Londoño, …
- In:
AI impacts in digital consumer behavior
,
(pp. 192-216)
.
2024
Persistent link: https://www.econbiz.de/10014636273
Saved in:
3
Online brand communities and brand loyalty: toward a social influence theory
Willis, Michelle
- In:
The art of digital marketing for fashion and luxury …
,
(pp. 153-177)
.
2021
Persistent link: https://www.econbiz.de/10012607368
Saved in:
4
Intelligent customer experience in a connected commerce environment
Gam, Afnen
;
Ammari, Nedra Bahri
- In:
Handbook of research on IoT, digital transformation, …
,
(pp. 254-271)
.
2021
Persistent link: https://www.econbiz.de/10012816093
Saved in:
5
Customer behavior and e-commerce
Humphreys, Ashlee
- In:
The Routledge companion to strategic marketing
,
(pp. 41-55)
.
2021
Persistent link: https://www.econbiz.de/10012498422
Saved in:
6
Formulating accommodation brand loyalty : evidence from Greece
Fragkogianni, Marietta
;
Koutra, Christina
- In:
Emerging human and techno-human business management …
,
(pp. 151-187)
.
2020
Persistent link: https://www.econbiz.de/10012522239
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7
Brand consciousness and brand loyalty : a study on foreign brand beauty and skin care products
Asmat Nizam Abdul Talib
;
Japeri, Nadia
- In:
Economic, educational, and touristic development in Asia
,
(pp. 106-126)
.
2020
Persistent link: https://www.econbiz.de/10012220437
Saved in:
8
An investigation of augmented reality applications from the perspectives of brand trust and purchase intentions of customers
Bilgili, Bilsen
;
Özkul, Emrah
;
Koç, Erdoğan
; …
- In:
Contemporary issues in behavioral finance
,
(pp. 53-64)
.
2019
Persistent link: https://www.econbiz.de/10012101832
Saved in:
9
Segmenting fan communities : toward a taxonomy for researchers and industry
Collins, Nathalie
;
Murphy, Jamie
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 1-17)
.
2018
Persistent link: https://www.econbiz.de/10011764805
Saved in:
10
Fans and brands : delineating between fandoms, brand communities, and brand publics
Todd, Breanna M.
;
Armstrong Soule, Catherine A.
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 18-34)
.
2018
Persistent link: https://www.econbiz.de/10011764806
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