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Product Placement
52
Product placement
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Reijmersdal, Eva A. van
4
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Advertising in new formats and media : current research and implications for marketers
5
Engaging consumers through branded entertainment and convergent media
4
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Digital advertising : theory and research
3
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
3
Breaking new ground in theory and practice
2
Cutting edge international research
2
Medien im Marketing : Optionen der Unternehmenskommunikation
2
Wert und Werte der Marketing-Kommunikation
2
Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
1
Advancing insights on brand management
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Business environment in India : some aspects
1
Business of bollywood : the changing dimensions
1
Challenges in an age of dis-engagement
1
Digital transformation, strategic resilience, cyber security and risk management
1
E-business and telecommunications : 4th international conference ; revised selected papers
1
Enhancing knowledge development in marketing ; Vol. 21
1
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Euromoney encyclopedia of debt finance
1
Handbook of research on transmedia storytelling, audience engagement, and business strategies
1
Handbook on cross-cultural marketing
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
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Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
1
Kommunikationspolitik im 21. Jahrhundert
1
Management-Konzepte für kleine und mittlere Unternehmen : mit 17 Tabellen
1
Marke und digitale Medien : der Wandel des Markenkonzepts im 21. Jahrhundert
1
Marketing in the new global order : challenges and opportunities
1
Praxishandbuch Public Relations : mehr Erfolg für Kommunikationsexperten
1
Strategisches Management für Film- und Fernsehproduktionen : Herausforderungen, Optionen, Kompetenzen
1
The Routledge companion to advertising and promotional culture
1
The advertising and consumer culture reader
1
Verschwimmende Grenzen zwischen Journalismus, Public Relations, Werbung und Marketing : aktuelle Befunde aus Theorie und Praxis
1
Ökonomie, Qualität und Management von Unterhaltungsmedien
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ECONIS (ZBW)
52
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Bibliometric analysis of film marketing research from 1976 TO 2021
Gundeti, Sandeep
;
Jain, Amit
;
Bhatnagar, Deepali
- In:
Digital transformation, strategic resilience, cyber …
,
(pp. 153-167)
.
2023
Persistent link: https://www.econbiz.de/10014428835
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2
The relationship between product placement and shopping intentions on Instagram
Suková, Lenka
;
Míková, Ladislava
- In:
Achieving Business Competitiveness in a Digital …
,
(pp. 177-206)
.
2022
Persistent link: https://www.econbiz.de/10013343574
Saved in:
3
Product placement as an effective tool for the brand positioning
Górska,Warsewicz, Hanna
;
Kulykovets, Olena
- In:
Advancing insights on brand management
,
(pp. 21-45)
.
2017
Persistent link: https://www.econbiz.de/10011855019
Saved in:
4
360° video as an opportunity for the inclusion of product placement
Pavlic̆, Jani
;
Tomaz̆ic̆, Tina
- In:
Handbook of research on transmedia storytelling, …
,
(pp. 188-214)
.
2020
Persistent link: https://www.econbiz.de/10012234782
Saved in:
5
Consumers' perceptions and attitudes toward product placements : exploring similarities and differences between Finland and the United States
Balasubramanian, Siva Kumar
;
Pillai, Deepa
;
Gistri, Giacomo
- In:
Handbook on cross-cultural marketing
,
(pp. 83-103)
.
2020
Persistent link: https://www.econbiz.de/10013459455
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6
Immersion in games exemplifies why digital media create complex responses to ads
Schmierbach, Mike
- In:
Digital advertising : theory and research
,
(pp. 427-430)
.
2017
Persistent link: https://www.econbiz.de/10011646130
Saved in:
7
The advent of virtual direct experience (VDE) research in video games : integrating, augmenting, and informing brand-communication strategies in digital/interactive media
Dardis, Frank E.
- In:
Digital advertising : theory and research
,
(pp. 431-434)
.
2017
Persistent link: https://www.econbiz.de/10011646131
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8
Advertising in video games : an overview and future research considerations
Limperos, Anthony M.
- In:
Digital advertising : theory and research
,
(pp. 435-438)
.
2017
Persistent link: https://www.econbiz.de/10011646132
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9
Effects of brand placement disclosures : an eye tracking study into the effects of disclosures and the moderating role of brand familiarity
Smink, Anne R.
;
Reijmersdal, Eva A. van
;
Boerman, Sophie C.
- In:
Challenges in an age of dis-engagement
,
(pp. 85-96)
.
2017
Persistent link: https://www.econbiz.de/10011688301
Saved in:
10
Verschwimmende Grenzen : Abgrenzung zwischen Journalismus, Public Relations, Werbung und Marketing
Gonser, Nicole
;
Rußmann, Uta
- In:
Verschwimmende Grenzen zwischen Journalismus, Public …
,
(pp. 3-11)
.
2017
Persistent link: https://www.econbiz.de/10011593871
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