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Marktforschung
9
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9
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9
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Innovation
7
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Day, George S.
119
Schoemaker, Paul J.H.
11
Day, George
8
Schoemaker, Paul J.
8
Aaker, David A.
5
Day, George S
5
Moorman, Christine
4
Montgomery, David B.
3
Snyder, Scott A.
3
Wensley, Robin
3
Darroch, Jenny
2
Reibstein, David J.
2
Shea, Gregory P.
2
Slater, Stan
2
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1
Anderson, Erin
1
Assael, Henry
1
Bens, Katrina J.
1
Biervert, Bernd
1
Brandt, William K
1
Brandt, William K.
1
Day, George H.
1
Day, Theodore E.
1
Deighton, John
1
Dennis, Roger
1
Derber, Charles
1
Deutscher, Terry
1
Dougherty, Deborah
1
Dunkelberg, William C.
1
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1
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1
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1
Frow, Pennie
1
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1
Gummesson, Evert
1
Hansen, U.
1
Heeler, Roger M.
1
Howland, Samantha
1
Hunt, Shelby D.
1
Kozlenkova, Irina V.
1
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Journal of marketing
16
MIT sloan management review
12
Marketing management : a quarterly business management publication of the American Marketing Association
6
Journal of marketing research : JMR
5
Journal of the Academy of Marketing Science
5
California management review
4
Harvard business review : HBR
4
MSI reports : working paper series
4
Strategy & Leadership
4
Strategy & leadership : a publication of Strategic Leadership Forum
4
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3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of advertising research
3
Long range planning : LRP ; international journal of strategic management
3
Sloan management review
3
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3
Business strategy review
2
Consumer behavior : Theory and application
2
Journal of contemporary business
2
Operations research, Management science : OR MS ; the international literature digest
2
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2
The journal of business & industrial marketing
2
The journal of product innovation management : an internat. publication of the Product Development & Management Association
2
Behavioral and management science in marketing
1
Business Horizons
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Business policy and strategy : selected readings
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Corporate social accounting
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European Management Journal
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European management journal : publ. twice a year for the Scottish Business School
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Evolving and emerging issues in marketing strategy
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Executive excellence : the magazine of personal development, managerial effectiveness, and organizational productivity
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Foreign agriculture
1
Handbook of marketing
1
Journal of Consumer Research
1
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Journal of consumer affairs : official publication of the American Council on Consumer Interests
1
Journal of financial economics
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Macromarketing: a Canadian perspective
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ECONIS (ZBW)
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OLC EcoSci
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1
Capturing innovation opportunities : learning from growth leaders
Day, George S.
- In:
The journal of product innovation management : an …
41
(
2024
)
4
,
pp. 724-734
Persistent link: https://www.econbiz.de/10014555462
Saved in:
2
Accelerating growth with strategic innovation : putting market driving into context
Day, George S.
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. 341-344
Persistent link: https://www.econbiz.de/10014433608
Saved in:
3
Commentary on formulating strategy from the outside in
Day, George S.
- In:
Long range planning : LRP ; international journal of …
55
(
2022
)
4
,
pp. 1-8
Persistent link: https://www.econbiz.de/10013326847
Saved in:
4
Overcoming the preparedness paradox : five initiatives to ready businesses for an uncertain future disruption
Day, George S.
;
Dennis, Roger
- In:
Strategy & leadership
50
(
2022
)
5
,
pp. 9-14
Persistent link: https://www.econbiz.de/10013384670
Saved in:
5
Preparing organizations for greater turbulence
Schoemaker, Paul J.
;
Day, George S.
- In:
California management review
63
(
2021
)
4
,
pp. 66-88
Persistent link: https://www.econbiz.de/10012608383
Saved in:
6
The dynamics of customer value propositions : an outside-in perspective
Day, George S.
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 316-319
Persistent link: https://www.econbiz.de/10012285220
Saved in:
7
The yin and yang of outside-in thinking
Day, George S.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 84-86
Persistent link: https://www.econbiz.de/10012285330
Saved in:
8
Changing the work of innovation : a systems approach
Day, George S.
;
Shea, Gregory
- In:
California management review
63
(
2020
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10012309218
Saved in:
9
How vigilant companies gain an edge in turbulent times
Day, George S.
;
Schoemaker, Paul J.
- In:
MIT sloan management review
61
(
2020
)
2
,
pp. 57-64
Persistent link: https://www.econbiz.de/10012149071
Saved in:
10
Grow faster by changing your innovation narrative
Day, George S.
;
Shea, Gregory P.
- In:
MIT sloan management review
60
(
2019
)
2
,
pp. 26-32
Persistent link: https://www.econbiz.de/10011980867
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