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Search: person:"Fam, Kim Shyan"
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Consumer behaviour
24
Konsumentenverhalten
24
China
12
Cultural identity
7
Kulturelle Identität
7
Advertising
6
Advertising effects
6
Werbewirkung
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English
59
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Fam, Kim Shyan
57
Fam, Kim-Shyan
26
Yang, Zhilin
17
Waller, David S.
12
Richard, James E.
9
Li, Yongqiang
7
Merrilees, Bill
6
Fam, Kim-shyan
5
Krisjanous, Jayne
5
Chow, Cheris W. C.
4
Grohs, Reinhard
4
Hiram Ting
4
Holdsworth, David K.
4
Hyman, Mike
4
Jozsa, Laszlo
4
Waller, David
4
Wan, Wendy W. N.
4
Chung, Kim-choy
3
Fam, Kim‐Shyan
3
Gazley, Aaron
3
Kadirov, Djavlonbek
3
McNeill, Lisa S.
3
Seo, Yuri
3
Wu, Peiguan
3
Zhang, Honghong
3
Biggemann, Sergio
2
Butt, Muhammad Mohsin
2
Che, Yu
2
Cheah, Jun-Hwa
2
Chow, Raymond P. M.
2
De Run, Ernest Cyril
2
Edu, Tudor
2
Goh, Tiong
2
Hui Yin Jong
2
Hyman, Michael R.
2
Insch, Andrea
2
Johnstone, Micael-Lee
2
Józsa, László
2
Li, Qi
2
Liu, Yang
2
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Asia Pacific journal of marketing and logistics
6
Journal of business ethics : JOBE
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
Journal of Islamic marketing : JIMA
5
Psychology & marketing
4
Qualitative market research : an international journal
4
Asia Pacific Journal of Marketing and Logistics
3
Journal of advertising research
3
Journal of business research : JBR
3
The journal of consumer marketing
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Asia-Pacific journal of business administration
2
European journal of marketing : EJM
2
International marketing review
2
Journal of Business Ethics
2
Journal of East-West business
2
Journal of consumer behaviour : an international research review
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing
2
Journal of promotion management : JPM
2
Marketing intelligence & planning
2
The international review of retail, distribution and consumer research
2
The open business journal
2
Tourism management : research, policies, practice
2
Young consumers : insight and ideas for responsible marketers
2
Australian journal of management
1
Economic research
1
European journal of international management : EJIM
1
International journal of Chinese culture and management : IJCCM
1
International journal of business and economics
1
International journal of consumer studies
1
International journal of retail & distribution management
1
Journal of Asia Pacific business
1
Journal of Business Research
1
Journal of Consumer Behaviour
1
Journal of Islamic Accounting and Business Research
1
Journal of euro-marketing
1
Journal of financial services marketing : JFSM
1
Journal of macromarketing
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
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ECONIS (ZBW)
48
OLC EcoSci
34
Other ZBW resources
6
RePEc
3
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91
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1
Firms' sustainability marketing commitment : the roles of chief marketing officers' future focus and prosocial motivation
Thu, Nguyen N. Q.
;
Kadirov, Djavlonbek
;
Fam, Kim Shyan
; …
- In:
Journal of macromarketing
43
(
2023
)
3
,
pp. 306-321
Persistent link: https://www.econbiz.de/10014368392
Saved in:
2
Mobile social commerce content, consumer emotions and behaviour
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Fam, Kim Shyan
;
Zaharia, …
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1315-1334
Persistent link: https://www.econbiz.de/10014325965
Saved in:
3
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan
;
Boon Liat Cheng
;
Cham Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
Saved in:
4
Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
5
Chopsticks approach to successful cultural tourism marketing : editorial
Fam, Kim Shyan
;
Richard, James E.
;
Hiram Ting
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 3-5
Persistent link: https://www.econbiz.de/10014229948
Saved in:
6
Modelling e-commerce customer reactions : exploring online shopping carnivals in China
Liu, Yang
;
Li, Qi
;
Edu, Tudor
;
Negricea, Costel-Iliuţă
; …
- In:
Economic research
35
(
2022
)
1,3
,
pp. 3060-3082
Persistent link: https://www.econbiz.de/10014383574
Saved in:
7
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
8
Shop-hop till you drop! : the effect of the image gap on spillover patronage within retail agglomerations
Wei, Sheng
;
Huo, Hong
;
Xu, Ming
;
Kadirov, Djavlonbek
; …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012665911
Saved in:
9
Can positioning strategies help influence willingness to pay for office space? : evidence on the moderating effect of office space grade and industry sector for occupiers of leased...
Cheah, Jun-Hwa
;
Hiram Ting
;
Thaichon, Park
;
Fam, Kim Shyan
- In:
Journal of strategic marketing
29
(
2021
)
4
,
pp. 337-358
Persistent link: https://www.econbiz.de/10012515862
Saved in:
10
Segmenting young-adult consumers in East Asia and Central and Eastern Europe : the role of consumer ethnocentrism and decision-making styles
Rašković, Matevž
;
Ding, Zhonghui
;
Hirose, Morikazu
; …
- In:
Journal of business research : JBR
108
(
2020
),
pp. 496-507
Persistent link: https://www.econbiz.de/10012175457
Saved in:
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