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Foscht, Thomas
87
Swoboda, Bernhard
39
Maloles, Cesar
16
Angerer, Thomas
13
Schloffer, Judith
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Sinha, Indrajit
10
Brandstätter, Marion
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Morschett, Dirk
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Eisingerich, Andreas B
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Ernstreiter, Karin
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Chia, Swee-lim
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III, Cesar Maloles
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Sun, Xiaochi
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Van Waterschoot, Walter
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Eisingerich, Andreas Benedikt
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Journal of retailing and consumer services
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European retail research
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Handelsforschung
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International journal of retail & distribution management
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The European retail digest : the authoritative guide to trends and developments in retailing across Europe
4
International Journal of Retail & Distribution Management
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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Long range planning : LRP ; international journal of strategic management
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The international journal of bank marketing : IJBM
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The international review of retail, distribution and consumer research
2
The journal of product & brand management
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Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
2
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
2
Young consumers : insight and ideas for responsible marketers
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Außenhandel : Marketingstrategien und Managementkonzepte
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Customer Experience : Forum Dienstleistungsmanagement
1
Demographischer Wandel als unternehmerische Herausforderung : Kongress-Dokumentation 60. Deutscher Betriebswirtschafter-Tag 2006
1
Electronic business : theoretische Aspekte und Anwendungen in der betrieblichen Praxis ; Festschrift für Jörg Biethahn ; mit 13 Tabellen
1
European Journal of Marketing
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
1
Fallstudien zum internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
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Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
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Gern geschehen - Unternehmensnachfolge in Familienbetrieben
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Internationalisierung von Dienstleistungen : Forum Dienstleistungsmanagement
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Internationalisierung von Vertrieb und Handel
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Journal of Consumer Marketing
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Journal of Fashion Marketing and Management: An International Journal
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Journal of consumer behaviour
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Journal of international food & agribusiness marketing : JIFAM
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Kooperationen, Allianzen und Netzwerke : Grundlagen - Ansätze - Perspektiven
1
Marketing : ZFP ; journal of research and management
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ECONIS (ZBW)
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OLC EcoSci
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Other ZBW resources
11
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1
Subscription commerce : an attachment theory perspective
Kerschbaumer, René Hubert
;
Kreimer, Daniel
;
Foscht, Thomas
- In:
The international review of retail, distribution and …
33
(
2023
)
1
,
pp. 92-115
Persistent link: https://www.econbiz.de/10014226383
Saved in:
2
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
3
The moderating effect of store image on the relationship between private label naming strategy and perceived risk
Stoppacher, Lukas
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 115-118)
.
2022
Persistent link: https://www.econbiz.de/10013281289
Saved in:
4
Why do customers want to learn? : antecedents and outcomes of customer learning
Sun, Xiaochi
;
Eisingerich, Andreas Benedikt
;
Foscht, Thomas
- In:
European journal of marketing
56
(
2022
)
3
,
pp. 677-703
Persistent link: https://www.econbiz.de/10013173444
Saved in:
5
"Pulling back the curtain" : company tours as a customer education tool and effects on pro-brand behaviors
Sun, Xiaochi
;
Foscht, Thomas
;
Kerschbaumer, René Hubert
; …
- In:
Journal of consumer behaviour
21
(
2022
)
6
,
pp. 1307-1317
Persistent link: https://www.econbiz.de/10013461115
Saved in:
6
Does educating customers create positive word of mouth?
Sun, Xiaochi
;
Foscht, Thomas
;
Eisingerich, Andreas B
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012648937
Saved in:
7
Management von Geschäftsbeziehungen im interkulturellen Kontext
Foscht, Hongying
- In:
Wandel gestalten : Beiträge der Managementforschung zu …
,
(pp. 43-60)
.
2019
Persistent link: https://www.econbiz.de/10012229456
Saved in:
8
Strategic management of product and brand extensions : extending corporate brands in B2B vs. B2C markets
Liu, Yeyi
;
Foscht, Thomas
;
Eisingerich, Andreas B
; …
- In:
Industrial marketing management : the international …
71
(
2018
),
pp. 147-159
Persistent link: https://www.econbiz.de/10011871433
Saved in:
9
Linking retailing experiences with life satifaction : the concept of story-type congruity with shopper's identity
Grzeskowiak, Stephan
;
Sirgy, M. Joseph
;
Foscht, Thomas
; …
- In:
International journal of retail & distribution management
44
(
2016
)
2
,
pp. 124-138
Persistent link: https://www.econbiz.de/10011552611
Saved in:
10
Attribution of symbolic brand meaning : the interplay of consumers, brands and reference groups
Hammerl, Manfred
;
Dorner, Florian
;
Foscht, Thomas
; …
- In:
The journal of consumer marketing
33
(
2016
)
1
,
pp. 32-40
Persistent link: https://www.econbiz.de/10011472842
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