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Houston, Mark B.
60
Bettencourt, Lance A.
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6
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Journal of the Academy of Marketing Science
15
Journal of marketing
13
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
37
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What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
2
Platform exploitation : when service agents defect with customers from online service platforms
Zhou, Qiang
;
Allen, B. J.
;
Gretz, Richard T.
;
Houston, …
- In:
Journal of marketing
86
(
2022
)
2
,
pp. 105-125
Persistent link: https://www.econbiz.de/10013258793
Saved in:
3
Halo or cannibalization? : how new software entrants impact sales of incumbent software in platform markets
Allen, B. J.
;
Gretz, Richard T.
;
Houston, Mark B.
; …
- In:
Journal of marketing
86
(
2022
)
3
,
pp. 59-78
Persistent link: https://www.econbiz.de/10013258849
Saved in:
4
Consumer job journeys
Bettencourt, Lance A.
;
Harmeling, Colleen
; …
- In:
Journal of service research
25
(
2022
)
3
,
pp. 347-370
Persistent link: https://www.econbiz.de/10013395966
Saved in:
5
To boldly go... : editorial
Hulland, John
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10012819724
Saved in:
6
The importance of behavioral outcomes
Hulland, John
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 437-440
Persistent link: https://www.econbiz.de/10012548038
Saved in:
7
Reviewers as developmental coaches : editorial
Houston, Mark B.
;
Hulland, John
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012434064
Saved in:
8
The future of B2B customer solutions in a post-COVID-19 economy : managerial issues and an agenda for academic inquiry
Bond, Edward U., III
;
Jong, Ad de
;
Eggert, Andreas
; …
- In:
Journal of service research
23
(
2020
)
4
,
pp. 401-408
Persistent link: https://www.econbiz.de/10012391593
Saved in:
9
Introduction to the business model innovations in emerging markets special issue
Hulland, John
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 813-814
Persistent link: https://www.econbiz.de/10012301265
Saved in:
10
Why systematic review papers and meta-analyses matter : an introduction to the special issue on generalizations in marketing
Hulland, John
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 351-359
Persistent link: https://www.econbiz.de/10012290956
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