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Industrial marketing management : the international journal for industrial and high-tech firms
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Field guide to case study research in business-to-business marketing and purchasing
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ECONIS (ZBW)
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Online content match-making in B2B markets : application of neural content modeling
Upreti, Bikesh Raj
;
Huhtala, Juho-Petteri
;
Tikkanen, …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 32-40
Persistent link: https://www.econbiz.de/10012501934
Saved in:
2
Is this company a lead customer? : estimating stages of B2B buying journey
Marvasti, Neda B.
;
Huhtala, Juho-Petteri
;
Yousefi, Zeinab R.
- In:
Industrial marketing management : the international …
97
(
2021
),
pp. 126-133
Persistent link: https://www.econbiz.de/10013206314
Saved in:
3
Barriers to innovation diffusion in industrial networks : a systematic combining approach
Huhtala, Juho-Petteri
;
Mattila, Pekka
;
Sihvonen, Antti
; …
- In:
Field guide to case study research in …
,
(pp. 61-76)
.
2014
Persistent link: https://www.econbiz.de/10011413703
Saved in:
4
Market orientation, innovation capability and business performance : insights from the global financial crisis
Huhtala, Juho-Petteri
;
Sihvonen, Antti
;
Frösén, Johanna
; …
- In:
Baltic journal of management
9
(
2014
)
2
,
pp. 134-152
Persistent link: https://www.econbiz.de/10010347853
Saved in:
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