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Search: person:"Joachimsthaler, Erich A."
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Joachimsthaler, Erich A.
9
Aaker, David A.
3
Stam, Antonie
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Joachimsthaler, Erich A
2
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2
Michaels, Ronald E.
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ECONIS (ZBW)
6
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2
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1
Aufbau von Marken im Zeitalter der Post-Massenmedien
Joachimsthaler, Erich A.
;
Aaker, David A.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 647-671)
.
2005
Persistent link: https://www.econbiz.de/10003100703
Saved in:
2
Aufbau von Marken im Zeitalter der Post-Massenmedien
Joachimsthaler, Erich A.
;
Aaker, David A.
- In:
Moderne Markenführung : Grundlagen, innovative …
,
(pp. 539-563)
.
2001
Persistent link: https://www.econbiz.de/10003004107
Saved in:
3
Business Models - The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
Aaker, David A.
;
Joachimsthaler, Erich A.
- In:
California management review : CMR
42
(
2000
)
4
,
pp. 8-23
Persistent link: https://www.econbiz.de/10006622870
Saved in:
4
An Interactive Multicriteria Approach to Identifying Potential Foreign Markets
Kumar, V.
;
Stam, Antonie
;
Joachimsthaler, Erich A.
- In:
Journal of international marketing
2
(
1994
)
1
,
pp. 29-52
Persistent link: https://www.econbiz.de/10007255382
Saved in:
5
A comparison of a robust mixed-integer approach to existing methods for establishing classification rules for the discriminant problem
Stam, Antonie
;
Joachimsthaler, Erich A.
- In:
European Journal of Operational Research
46
(
1990
)
1
,
pp. 113-122
Persistent link: https://www.econbiz.de/10005337183
Saved in:
6
Influence of formalization on the organizational commitment and work alienation of salespeople and industrial buyers
Michaels, Ronald E.
;
Cron, William L.
;
Dubinsky, Alan J.
; …
- In:
Journal of marketing research : JMR
25
(
1988
)
4
,
pp. 376-383
Persistent link: https://www.econbiz.de/10001059785
Saved in:
7
Four approaches to the classification problem in discriminant analysis : an experimental study
Joachimsthaler, Erich A.
- In:
Decision sciences : DS
19
(
1988
)
2
,
pp. 322-333
Persistent link: https://www.econbiz.de/10001061758
Saved in:
8
Improving the Detection of Personality-Behavior Relationships in Consumer Research.
Lastovicka, John L
;
Joachimsthaler, Erich A
- In:
Journal of Consumer Research
14
(
1988
)
4
,
pp. 583-87
Persistent link: https://www.econbiz.de/10005785327
Saved in:
9
Role stress among industrial buyers : an integrative model
Michaels, Ronald E.
- In:
Journal of marketing
51
(
1987
)
2
,
pp. 28-45
Persistent link: https://www.econbiz.de/10001052904
Saved in:
10
Individual differences and marketing decision support system usage and satisfaction
Zinkhan, George M.
- In:
Journal of marketing research : JMR
24
(
1987
)
2
,
pp. 208-214
Persistent link: https://www.econbiz.de/10001036284
Saved in:
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