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Search: person:"Kumar, Minu"
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Kumar, Minu
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Noble, Charles H.
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Ho-Dac, Nga N.
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Nickel, Kristina
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Noble, CharlesH.
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Business horizons
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Enhancing knowledge development in marketing ; Vol. 21
2
The journal of product innovation management : an international publication of the Product Development & Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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The journal of product innovation management : an internat. publication of the Product Development & Management Association
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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Designing for the genders : the role of visual harmony
Nickel, Kristina
;
Orth, Ulrich R.
;
Kumar, Minu
- In:
International journal of research in marketing : IJRM ; …
37
(
2020
)
4
,
pp. 697-713
Persistent link: https://www.econbiz.de/10012494711
Saved in:
2
Using product development information to spur the adoption of continuous improvement products
Ho-Dac, Nga N.
;
Kumar, Minu
;
Slotegraaf, Rebecca J.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1156-1173
Persistent link: https://www.econbiz.de/10012386883
Saved in:
3
Enhancing consumers' affection for a brand using product design
Kumar, Minu
;
Townsend, Janell D.
;
Vorhies, Douglas W.
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 716-730
Persistent link: https://www.econbiz.de/10011441454
Saved in:
4
"Yes, but this other one looks better/works better" : how do consumers respond to trade-offs between sustainability and other valued attributes?
Luchs, Michael G.
;
Kumar, Minu
- In:
Journal of business ethics : JOBE
140
(
2017
)
3
,
pp. 567-584
Persistent link: https://www.econbiz.de/10011643488
Saved in:
5
Beyond form and function : why do consumers value product design?
Kumar, Minu
;
Noble, Charles H.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 613-620
Persistent link: https://www.econbiz.de/10011436022
Saved in:
6
Aesthetic principles in product design and cognitive appraisals : predicting emotional responses to beauty
Kumar, Minu
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 234-251)
.
2016
Persistent link: https://www.econbiz.de/10011593201
Saved in:
7
Follow the value! : tracking the value of design through the NPD process
Kumar, Minu
;
Noble, Charles H.
-
2011
Persistent link: https://www.econbiz.de/10010191047
Saved in:
8
Consumer value product design and its measure
Kumar, Minu
;
Noble, Charles H.
-
2011
Persistent link: https://www.econbiz.de/10010191068
Saved in:
9
Exploring the appeal of product design : a grounded, value-based model of key design elements and relationships
Noble, Charles H.
;
Kumar, Minu
- In:
The journal of product innovation management : an …
27
(
2010
)
5
,
pp. 640-657
Persistent link: https://www.econbiz.de/10008649333
Saved in:
10
Aesthetic principles and cognitive emotion appraisals : how much of the beauty lies in the eye of the beholder?
Kumar, Minu
;
Garg, Nitika
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
4
,
pp. 485-494
Persistent link: https://www.econbiz.de/10008728807
Saved in:
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