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Search: person:"Laer, Tom van"
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Consumer behaviour
6
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Laer, Tom van
15
Ruyter, Ko de
5
Visconti, Luca M.
4
Feiereisen, Stephanie
3
Ludwig, Stephan
3
Wetzels, Martin
3
Aleti, Torgeir
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Bertele, Kerrie
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Braun, Gesine
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Escalas, Jennifer Edson
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Farace, Stefania
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Friedman, Mike
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Hende, Ellis van den
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Izberk-Bilgin, Elif
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Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
European journal of marketing : EJM
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Consumer Research
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Journal of business ethics : JOBE
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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ECONIS (ZBW)
14
RePEc
1
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1
There and back again : bleed from extraordinary experiences
Orazi, Davide C.
;
Laer, Tom van
- In:
Journal of consumer research : JCR ; an …
49
(
2023
)
5
,
pp. 904-925
Persistent link: https://www.econbiz.de/10013542045
Saved in:
2
Not whodunit but whydunit : story characters' motivations influence audience interest in services
Hamby, Anne
;
Laer, Tom van
- In:
Journal of service research
25
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012887034
Saved in:
3
It's not what you say, it's the way you say it! : ffective message styles for promoting innovative new services
Bertele, Kerrie
;
Feiereisen, Stephanie
;
Storey, Chris
; …
- In:
Journal of business research : JBR
107
(
2020
),
pp. 38-49
Persistent link: https://www.econbiz.de/10012156670
Saved in:
4
Storytelling in the digital era : a meta-analysis of relevant moderators of the narrative transportation effect
Laer, Tom van
;
Feiereisen, Stephanie
;
Visconti, Luca M.
- In:
Journal of business research : JBR
96
(
2019
),
pp. 135-146
Persistent link: https://www.econbiz.de/10011980774
Saved in:
5
What happens in Vegas stays on TripAdvisor? : a theory and technique to understand narrativity in consumer reviews
Laer, Tom van
;
Escalas, Jennifer Edson
;
Ludwig, Stephan
; …
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
2
,
pp. 267-285
Persistent link: https://www.econbiz.de/10012033963
Saved in:
6
A discourse analysis of pilgrimage reviews
Laer, Tom van
;
Izberk-Bilgin, Elif
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
5/6
,
pp. 586-604
Persistent link: https://www.econbiz.de/10012178408
Saved in:
7
Tweeting with the stars : automated text analysis of the effect of celebrity social media communications on consumer word of mouth
Aleti, Torgeir
;
Pallant, Jason I.
;
Tuan, Annamaria
; …
- In:
Journal of interactive marketing : a quarterly …
48
(
2019
),
pp. 17-32
Persistent link: https://www.econbiz.de/10012129482
Saved in:
8
Need for narrative
Laer, Tom van
;
Visconti, Luca M.
;
Feiereisen, Stephanie
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 484-496
Persistent link: https://www.econbiz.de/10011934549
Saved in:
9
Assessing the effect of narrative transportation, portrayed action, and photographic style on the likelihood to comment on posted selfies
Farace, Stefania
;
Laer, Tom van
;
Ruyter, Ko de
; …
- In:
European journal of marketing : EJM
51
(
2017
)
11/12
,
pp. 1961-1979
Persistent link: https://www.econbiz.de/10011773807
Saved in:
10
Untangling a web of lies : exploring automated detection of deception in computer-mediated communication
Ludwig, Stephan
;
Laer, Tom van
;
Ruyter, Ko de
; …
- In:
Journal of management information systems : JMIS
33
(
2016
)
2
,
pp. 511-541
Persistent link: https://www.econbiz.de/10011616128
Saved in:
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