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Search: person:"Sponholz, Uwe"
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H2H Marketing : Case Studies on Human-to-Human Marketing
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1
H2H mindset in H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 81-91)
.
2023
Persistent link: https://www.econbiz.de/10014322296
Saved in:
2
The new paradigm : H2H marketing
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 3-54)
.
2023
Persistent link: https://www.econbiz.de/10014322195
Saved in:
3
H2H brand management and trust
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 117-124)
.
2023
Persistent link: https://www.econbiz.de/10014322302
Saved in:
4
Rethinking operative marketing : the H2H process
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 143-154)
.
2023
Persistent link: https://www.econbiz.de/10014322311
Saved in:
5
Establishing resonance between companies, people, and the environment
Kotler, Philip
;
Pförtsch, Waldemar A.
;
Sponholz, Uwe
; …
- In:
H2H Marketing : Case Studies on Human-to-Human Marketing
,
(pp. 181-194)
.
2023
Persistent link: https://www.econbiz.de/10014322317
Saved in:
6
Kontrolle ist gut, Vertrauen ist besser! : Vertrauen als Kennzahl der Dienstleistungs-Marketingforschung
Sponholz, Uwe
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2009
),
pp. 81-101
Persistent link: https://www.econbiz.de/10003818263
Saved in:
7
Kontrolle ist gut, Vertrauen ist besser! : Vertrauen als Kennzahl der Dienstleistungs-Marketingforschung
Sponholz, Uwe
- In:
Jahrbuch Marketing : Trendthemen und Tendenzen
(
2009
),
pp. 81-101
Persistent link: https://www.econbiz.de/10009932376
Saved in:
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