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Search: person:"Yang, Xiaojing"
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Advertising
6
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6
Advertising effects
5
Werbewirkung
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Consumer behaviour
4
Konsumentenverhalten
4
Creativity
3
Kreativität
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advertising
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Yang, Xiaojing
22
Smith, Robert E.
7
Mao, Huifang
5
Chen, Jiemiao
4
Peracchio, Laura A.
4
You, Yanfen
4
Fei, Xianzheng
3
Ringberg, Torsten
3
Buchholz, Laura M.
2
Darley, William K.
2
Pan, Jingjing
2
Peracchio, Laura A
2
Smith, Robert
2
Zhang, Jing
2
Deng, Xiaoyan
1
Jia, Lei
1
Jiang, Yuwei
1
Kolari, James W.
1
MacKenzie, Scott B.
1
Mackenzie, Scott B.
1
Meeker, Amy
1
Wang, Lili
1
Xiaojing Su
1
Yang, Jian
1
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Journal of Consumer Psychology
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of marketing research : JMR
2
Marketing Science
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Harvard-Business-Manager : das Wissen der Besten
1
International journal of advertising : the quarterly review of marketing communications
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Journal of Consumer Research
1
Journal of banking & finance
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
12
OLC EcoSci
6
RePEc
3
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2
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1
"Wuff" heißt Risiko, "miau" heißt Vorsicht
Yang, Xiaojing
(
interviewee
);
Meeker, Amy
(
interviewer
)
- In:
Harvard-Business-Manager : das Wissen der Besten
45
(
2023
)
5
,
pp. 16-17
Persistent link: https://www.econbiz.de/10014280581
Saved in:
2
The pet exposure effect : exploring the differential impact of dogs versus cats on consumer mindsets
Jia, Lei
;
Yang, Xiaojing
;
Jiang, Yuwei
- In:
Journal of marketing
86
(
2022
)
5
,
pp. 42-57
Persistent link: https://www.econbiz.de/10013390580
Saved in:
3
From functional efficiency to temporal efficiency : multifunctional products increase consumer impatience
You, Yanfen
;
Pan, Jingjing
;
Yang, Xiaojing
;
Fei, Xianzheng
- In:
Journal of consumer psychology : JCP ; the official …
32
(
2022
)
3
,
pp. 509-516
Persistent link: https://www.econbiz.de/10013330871
Saved in:
4
When and why saying "thank you" is better than saying "sorry" in redressing service failures : the role of self-esteem
You, Yanfen
;
Yang, Xiaojing
;
Wang, Lili
;
Deng, Xiaoyan
- In:
Journal of marketing
84
(
2020
)
2
,
pp. 133-150
Persistent link: https://www.econbiz.de/10012176607
Saved in:
5
From Functional Efficiency to Temporal Efficiency : Multifunctional Products Increase Consumer Impatience
You, Yanfen
;
Pan, Jingjing
;
Yang, Xiaojing
;
Fei, Xianzheng
- In:
Journal of Consumer Psychology
32
(
2021
)
3
,
pp. 509-516
Persistent link: https://www.econbiz.de/10012632888
Saved in:
6
“We” are Different : Exploring the Diverse Effects of Friend and Family Accessibility on Consumers' Product Preferences
Fei, Xianzheng
;
You, Yanfen
;
Yang, Xiaojing
- In:
Journal of Consumer Psychology
30
(
2020
)
3
,
pp. 543-550
Persistent link: https://www.econbiz.de/10012189367
Saved in:
7
The effects of creativity on advertising wear-in and wear-out
Chen, Jiemiao
;
Yang, Xiaojing
;
Smith, Robert E.
- In:
Journal of the Academy of Marketing Science
44
(
2016
)
3
,
pp. 334-349
Persistent link: https://www.econbiz.de/10011489074
Saved in:
8
Stylistic properties and regulatory fit : examining the role of self-regulatory focus in the effectiveness of an actor's vs. observer's visual perspective
Zhang, Jing
;
Yang, Xiaojing
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
3
,
pp. 449-458
Persistent link: https://www.econbiz.de/10011344193
Saved in:
9
It's not whether you win or lose, it's how you play the game? : the role of process and outcome in experience consumption
Yang, Xiaojing
;
Mao, Huifang
;
Peracchio, Laura A.
- In:
Journal of marketing research : JMR
49
(
2012
)
6
,
pp. 954-966
Persistent link: https://www.econbiz.de/10009688756
Saved in:
10
The construal (in)compatibility effect : the moderating role of a creative mind-set
Yang, Xiaojing
;
Ringberg, Torsten
;
Mao, Huifang
; …
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
4
,
pp. 681-696
Persistent link: https://www.econbiz.de/10009409020
Saved in:
1
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