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Search: subject:"Marketing capability"
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Firm performance
71
Marketing management
69
Marketingmanagement
69
Unternehmenserfolg
68
Marketing capability
67
Resource-based view
42
Ressourcenorientierter Ansatz
42
Marketing
40
marketing capability
34
Competitive advantage
31
Wettbewerbsvorteil
29
Innovation
27
Dynamic capabilities
26
Dynamische Kompetenzen
26
Innovation management
22
Innovationsmanagement
22
Capability approach
21
Capability-Ansatz
21
SME
19
KMU
18
International marketing
16
Internationales Marketing
16
Strategic management
14
Strategisches Management
14
Beziehungsmarketing
13
Relationship marketing
13
International market entry
12
Internationaler Markteintritt
12
New product development
11
Produktentwicklung
11
Entrepreneurial orientation
10
Globalisierung
10
Globalization
10
Brand management
9
Markenführung
9
Multinationales Unternehmen
9
Transnational corporation
9
Business start-up
6
Corporate Social Responsibility
6
Corporate social responsibility
6
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84
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21
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111
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English
118
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Wenbin, Sun
6
Mu, Jifeng
4
Nath, Prithwiraj
4
Joensuu-Salo, Sanna
3
Ju, Min
3
Kashmiri, Saim
3
Mishra, Saurabh
3
Modi, Sachin B.
3
Price, Joseph M.
3
Ramanathan, Ramakrishnan
3
Viljamaa, Anmari
3
Xie, En
3
Xiong, Guiyang
3
Agyapong, Ahmed
2
Ahammad, Mohammad F.
2
Ali, Sadaqat
2
Ali, Shabahat
2
Angulo-Ruiz, Fernando
2
Aziz, Nergis
2
Cabiddu, Francesca
2
Chen, Jun
2
Darlin Apasrawirote
2
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2
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2
Mathur, Manisha
2
Mian, Sarfraz A.
2
Mobaraki, Mohammad
2
Moi, Ludovica
2
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2
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Journal of business research : JBR
13
Industrial marketing management : the international journal for industrial and high-tech firms
12
International marketing review
6
Journal of the Academy of Marketing Science
5
European journal of innovation management
3
Journal of Business Research
3
Journal of Global Entrepreneurship Research
3
Journal of Global Entrepreneurship Research : JGER
3
Asian business & management
2
Corporate reputation review
2
International business review : the official journal of the European International Business Academy
2
International entrepreneurship and management journal
2
International journal of business excellence : IJBEX
2
International journal of production economics
2
International journal of technology, policy and management : IJTPM
2
Journal of global marketing
2
Journal of international marketing
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Technological forecasting & social change : an international journal
2
Administrative Sciences
1
Administrative Sciences : open access journal
1
Africa journal of management
1
Asian journal of business and accounting : AJBA
1
Athens journal of business & economics : AJBE
1
Baltic journal of management
1
Chinese management studies : CMS
1
Cogent Business & Management
1
Cogent business & management
1
Environmental, social, and governance perspectives on economic development in Asia ; part B
1
European business review
1
European research studies
1
IEEE transactions on engineering management : EM
1
Innovation & Management Review
1
Innovation & management review
1
International Journal of Production Economics
1
International Journal of Trade and Global Markets
1
International Review of Management and Marketing
1
International journal of contemporary hospitality management
1
International journal of economics and financial issues : IJEFI
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ECONIS (ZBW)
112
RePEc
9
EconStor
6
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11
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20
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127
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11
Examining the marketing performance of the firms from an international dynamic
marketing
capability
perspective : moderating role of marketing leadership team
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
;
Vrontis, Demetris
- In:
International marketing review
41
(
2024
)
1
,
pp. 138-161
Persistent link: https://www.econbiz.de/10014524774
Saved in:
12
Innovation and commercialisation : the role of the international dynamic
marketing
capability
in Malaysian international entrepreneurial firms
Mostafiz, Md Imtiaz
;
Ahmed, Farhad Uddin
;
Ibrahim, Fahad
; …
- In:
International marketing review
41
(
2024
)
1
,
pp. 199-236
Persistent link: https://www.econbiz.de/10014524782
Saved in:
13
Leading digital transformation through an Agile
Marketing
Capability
: the case of Spotahome
Moi, Ludovica
;
Cabiddu, Francesca
- In:
Journal of management & governance
25
(
2021
)
4
,
pp. 1145-1177
Persistent link: https://www.econbiz.de/10012656540
Saved in:
14
The effect of stakeholder's pressure on firm market performance and the mediating role of corporate responsibility, sustainable supplier selection, and
marketing
capability
Mousavi, Mir Danial
;
Mousavi, Mir Damoun
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 179-191
Persistent link: https://www.econbiz.de/10014327307
Saved in:
15
Conceptualizing, measuring, and managing marketing assets : developing the marketing assets, communication focus, and capability nexus
Foroudi, Pantea
- In:
Corporate reputation review
26
(
2023
)
3
,
pp. 203-222
Persistent link: https://www.econbiz.de/10014327309
Saved in:
16
The moderating role of market orientation with relation to e-marketing,
marketing
capability
, learning capability, innovation capability and organisational performance
Altahrawi, Mujahed Hani Ali
;
Jerisat, Rula Ratib Mezed
; …
- In:
International journal of business excellence : IJBEX
31
(
2023
)
1
,
pp. 90-112
Persistent link: https://www.econbiz.de/10014389057
Saved in:
17
Does buying green pay off? : stock market reactions to green acquisitions
Wei, Yuyan
;
Pujari, Devashish
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 137-151
Persistent link: https://www.econbiz.de/10014433429
Saved in:
18
Enhancing international
marketing
capability
and export performance of emerging market SMEs in crises : strategic flexibility and digital technologies
Zahoor, Nadia
;
Lew, Yong Kyu
- In:
International marketing review
40
(
2023
)
5
,
pp. 1158-1187
Persistent link: https://www.econbiz.de/10014470114
Saved in:
19
Effects of entrepreneurial orientation, marketing, and innovation capabilities, on market performance : the mediating effect of sustainable competitive advantage
Elgarhy, Sayed Darwish
;
Abou-Shouk, Mohamed
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 1986-2004
Persistent link: https://www.econbiz.de/10014280921
Saved in:
20
Product personalization focus in the pharmaceutical industry and shareholder wealth : the roles of
marketing
capability
and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
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