El-Sherbiny, Youmna Soliman; El-Bassiouny, Noha; … - In: Management & Sustainability: An Arab Review 2 (2022) 1, pp. 87-105
consumer wisdom for future empirical research. The paper aims to conceptualize the influence marketing ethics education has on … tackling this research gap, this paper extends the understanding of the social cognitive theory. It examines the role marketing … ethics education plays in enhancing students' moral attentiveness and ethical awareness, which consequently shape their …