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Search: subject:"direct marketing"
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Direct marketing
909
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direct marketing
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Mann, Andreas
16
Krafft, Manfred
9
Peters, Kay
7
Spiller, Achim
7
Dahlhoff, Hans-Dieter
6
Park, Jin Seong
6
Verhoef, Peter C.
6
Aikin, Kathryn J.
5
Albers, Sönke
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Belz, Christian
5
Huh, Jisu
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Kreutzer, Ralf T.
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Sullivan, Helen W.
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Foley, Linda M.
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Groß, Claudia
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Künzler, Hans-Peter
4
Link, Jörg
4
Mantrala, Murali K.
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Michel, René
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Oggenfuss, Christoph
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Perri, Matthew
4
Schnakenburg, Igor
4
Schwarz, Torsten
4
Sridhar, Shrihari
4
Wagner, Ralf
4
Wirthgen, Bernd
4
Zühlsdorf, Anke
4
Albaum, Gerald S.
3
Barringer, Jochen
3
Becker, Michael
3
Berndt, Ernst R.
3
Betts, Kevin R.
3
Bijmolt, Tammo H. A.
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Bokermann, Ralf
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Bulander, Rebecca
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Clement, Michel
3
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Cui, Geng
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Technische Universität <München> / Lehrstuhl für Dienstleistungs- und Technologiemarketing
1
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Health marketing quarterly
33
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
21
Dialogmarketing im Dialog : Festschrift zum 10-jährigen Bestehen des Siegfried Vögele Instituts
20
Journal of Consumer Marketing
17
International journal of pharmaceutical and healthcare marketing : IJPHM
16
Marketing Intelligence & Planning
15
Direct marketing in action : cutting-edge strategies for finding and keeping the best customers
14
Leitfaden Online-Marketing ; [Bd. 1]
14
Direct marketing : an international journal
13
Direct store delivery : concepts, applications and instruments
13
Journal of business research : JBR
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of marketing research : JMR
10
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
10
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
European Journal of Marketing
8
European journal of operational research : EJOR
8
International direct marketing : principles, best practices, marketing facts
8
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
8
Marketing Science
8
Journal of advertising research
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
6
Die Bank
6
Innovationen im Kundendialog : reales Kundenverhalten und reales Marketing
6
Journal of marketing
6
Journal of marketing communications
6
Journal of retailing and consumer services
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
5
Dialogmarketing Perspektiven 2012/2013 : Tagungsband ; 7. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
5
International journal of advertising : the quarterly review of marketing communications
5
Journal of business economics : JBE
5
Journal of global marketing
5
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of targeting, measurement and analysis for marketing
5
Marketing letters : a journal of research in marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
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Source
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ECONIS (ZBW)
833
Other ZBW resources
73
RePEc
49
BASE
6
EconStor
2
USB Cologne (business full texts)
1
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31
Customer feature selection from high-dimensional bank
direct
marketing
data for uplift modeling
Hu, Jinping
- In:
Journal of marketing analytics : JMA
11
(
2023
)
2
,
pp. 160-171
Persistent link: https://www.econbiz.de/10014326746
Saved in:
32
Simplifying the formation of companies in light of Digitalization Directive 2019/1151 : an analysis of benefits and risks
Carbonara, Umberto Michele
- In:
SMEs in the digital era : opportunities and challenges …
,
(pp. 224-242)
.
2023
Persistent link: https://www.econbiz.de/10014329119
Saved in:
33
Does personalized advertising have their best interests at heart? : a quantitative study of narcissists' SNS use among Generation Z consumers
Wang, Zi
;
Yuan, Ruizhi
;
Luo, Jun
;
Liu, Martin J.
; …
- In:
Journal of business research : JBR
165
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014333337
Saved in:
34
Direct-to-consumer eCommerce (D2C) business model : the dilemma of getting it right
Sharma, Neha
;
Dutta, Nirankush
- In:
Handbook of research on business model innovation …
,
(pp. 275-296)
.
2023
Persistent link: https://www.econbiz.de/10014281852
Saved in:
35
Direct-to-consumer prescription medication advertisements on social media : the role of social factors
Fogel, Joshua
;
Shraybman-Buynova, Jennifer
- In:
Health marketing quarterly
40
(
2023
)
2
,
pp. 190-205
Persistent link: https://www.econbiz.de/10014295145
Saved in:
36
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
37
Multi-level marketing : a neoliberal institution
Wrenn, Mary V.
- In:
Journal of economic issues
57
(
2023
)
4
,
pp. 1043-1061
Persistent link: https://www.econbiz.de/10014445424
Saved in:
38
Prescription drug advertising and drug utilization : the role of Medicare Part D
Alpert, Abby
;
Lakdawalla, Darius
;
Sood, Neeraj
- In:
Journal of public economics
221
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014288035
Saved in:
39
Direct
marketing
in the Kenyan public sector
Katuse, Paul
- In:
Public Sector Marketing Communications, Volume II : …
,
(pp. 43-65)
.
2023
Persistent link: https://www.econbiz.de/10014289794
Saved in:
40
Online sales : a
direct
marketing
opportunity for rural farms?
O'Hara, Jeffrey K.
;
Low, Sarah A.
- In:
Journal of agricultural and applied economics : JAEE
52
(
2020
)
2
,
pp. 222-239
Persistent link: https://www.econbiz.de/10012268967
Saved in:
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