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Green marketing
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green marketing mix
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Journal of promotion management : innovations in planning and applied research
2
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1
International journal of Indian culture and business management : IJICBM
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ECONIS (ZBW)
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1
Pricing and
green
promotion
effort strategies in dual-channel green supply chain : considering e-commerce platform financing and free-riding
Li, Mengwan
;
Shan, Miyuan
- In:
The journal of business & industrial marketing
38
(
2023
)
11
,
pp. 2310-2323
Persistent link: https://www.econbiz.de/10014471956
Saved in:
2
Toward sustainable development and consumption : the role of the
green
promotion
mix in driving green brand equity and green purchase intention
Khai Cong Dinh
;
Bang Nguyen Viet
;
Hang Nguyet Phuong Vo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 824-848
Persistent link: https://www.econbiz.de/10014287774
Saved in:
3
The impact of green marketing mix elements on green customer based brand equity in an emerging market
Bang Nguyen Viet
- In:
Asia-Pacific journal of business administration
15
(
2023
)
1
,
pp. 96-116
Persistent link: https://www.econbiz.de/10013537562
Saved in:
4
Analysing the impact of green marketing mix on consumer purchase intention
Kaur, Ravinder
;
Mishra, Suyash
;
Yadav, Shivani
;
Shaw, Tanya
- In:
International journal of Indian culture and business …
25
(
2022
)
3
,
pp. 403-425
Persistent link: https://www.econbiz.de/10013255922
Saved in:
5
A study on consumers' purchase intentions and willingness to pay more towards eco-fashion clothes
Elmanadily, Dara
;
El-Deeb, Sara
- In:
South Asian journal of management : SAJM
29
(
2022
)
3
,
pp. 161-190
Persistent link: https://www.econbiz.de/10013465670
Saved in:
6
Green marketing functions : the drivers of brand equity creation in Vietnam
Bang Nguyen Viet
;
Tuan Nguyen Anh
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 1055-1076
Persistent link: https://www.econbiz.de/10013357214
Saved in:
7
Suggested administrative management on green purchasing behaviour in Vietnam
Ha Nam Khanh Giao
- In:
International journal of green economics : IJGE
14
(
2020
)
2
,
pp. 108-120
Persistent link: https://www.econbiz.de/10012510774
Saved in:
8
How green marketing mix strategies affects the firm's performance : a Malaysian perspective
Goh, Wan-Har
;
Goh Yen Nee
;
Shaizatulaqma Kamalul Ariffin
; …
- In:
International journal of sustainable strategic management
7
(
2019
)
1/2
,
pp. 113-130
Persistent link: https://www.econbiz.de/10012103307
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