//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"market analysis"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
3,727
Market research
3,726
Consumer behaviour
987
Konsumentenverhalten
987
Theory
618
Theorie
617
Germany
345
Deutschland
344
Marketing management
245
Marketingmanagement
245
USA
239
United States
239
Marketing
210
Relationship marketing
190
Beziehungsmarketing
189
Bibliometrics
182
Bibliometrie
182
Qualitative Methode
176
Qualitative method
176
Befragung
171
Interview
171
Scientific method
159
Wissenschaftliche Methode
159
Conjoint analysis
142
Conjoint-Analyse
142
Marketing theory
122
Marketingtheorie
122
Innovation
120
Social Web
120
Social web
120
Brand management
110
Markenführung
110
Brand image
105
Markenimage
105
Measurement
102
Messung
101
Internet
94
Advertising effects
92
Werbewirkung
92
Brand
89
more ...
less ...
Online availability
All
Undetermined
719
Free
150
Type of publication
All
Article
Book / Working Paper
4,086
Journal
187
Other
2
Database
1
Type of publication (narrower categories)
All
Article in journal
2,532
Aufsatz in Zeitschrift
2,532
Aufsatz im Buch
1,237
Book section
1,237
Reprint
58
Case study
33
Fallstudie
33
research-article
32
Collection of articles of several authors
17
Sammelwerk
17
Conference paper
13
Konferenzbeitrag
13
Market information
11
Marktinformation
11
Systematic review
10
Übersichtsarbeit
10
Interview
7
Mehrbändiges Werk
6
Multi-volume publication
6
Festschrift
4
Article
3
conceptual-paper
3
Bibliografie enthalten
2
Bibliography included
2
Biografie
2
Biography
2
Audio- / visual Ressource
1
Conference proceedings
1
Congress Report
1
Elektronischer Datenträger
1
Konferenzschrift
1
Rangliste
1
Ranking
1
Rezension
1
case-report
1
review-article
1
more ...
less ...
Language
All
English
2,782
German
1,058
Undetermined
44
French
8
Spanish
4
Dutch
3
Russian
2
Czech
1
Croatian
1
Hungarian
1
Romanian
1
Swedish
1
more ...
less ...
Author
All
Hruschka, Harald
20
Herrmann, Andreas
17
Malhotra, Naresh K.
16
Homburg, Christian
15
Decker, Reinhold
14
Hildebrandt, Lutz
13
Huber, Frank
12
Bauer, Hans H.
11
Baumgartner, Hans
11
DeSarbo, Wayne
11
Dolnicar, Sara
11
Gierl, Heribert
11
Wiedmann, Klaus-Peter
11
Belk, Russell W.
10
Helm, Roland
10
Skiera, Bernd
10
Albers, Sönke
9
Baier, Daniel
9
Eisend, Martin
9
Fischer, Eileen
9
Kamakura, Wagner A.
9
Klarmann, Martin
9
Ozanne, Julie L.
9
Viswanathan, Madhu
9
Wildner, Raimund
9
Buber, Renate
8
Gaul, Wolfgang
8
Sarstedt, Marko
8
Sattler, Henrik
8
Schwarzkopf, Stefan
8
Silberer, Günter
8
Tadajewski, Mark
8
Teichert, Thorsten
8
Wagner, Udo
8
Wedel, Michel
8
Weijters, Bert
8
Albaum, Gerald S.
7
Bradlow, Eric T.
7
Diamantopoulos, Adamantios
7
Grewal, Rajdeep
7
more ...
less ...
Institution
All
American Marketing Association / Task Force on the Development of Marketing Thought
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Institut für Arbeitsmarkt- und Berufsforschung / Projektgruppe Betriebspanel
1
USDA, ERS
1
USDA, FS
1
Published in...
All
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
98
Journal of business research : JBR
87
Qualitative market research : an international journal
68
Journal of the Academy of Marketing Science
59
Jahrbuch der Absatz- und Verbrauchsforschung
54
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
51
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
44
International journal of market research
41
Marketing : ZFP ; journal of research and management
39
Journal of marketing management : MM
38
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Journal of consumer behaviour : an international research review
31
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
International Journal of Housing Markets and Analysis
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
The marketing review
28
International journal of forecasting
27
Industrial marketing management : the international journal for industrial and high-tech firms
24
Journal of advertising research
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Fundamentals of marketing research ; Vol. 2
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
The handbook of marketing research : uses, misuses, and future advances
19
Verfahren, Datenauswertung, Ergebnisdarstellung
18
European journal of marketing : EJM
17
Journal of targeting, measurement and analysis for marketing
16
Psychology & marketing
16
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
15
more ...
less ...
Source
All
ECONIS (ZBW)
3,813
RePEc
45
Other ZBW resources
37
BASE
6
EconStor
3
USB Cologne (business full texts)
1
Showing
1
-
10
of
3,905
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Market research ethics : new practices but no new ideas
Cluley, Robert
;
Green, William
- In:
AMS review : official publication of the Academy of …
14
(
2024
)
1/2
,
pp. 68-82
Persistent link: https://www.econbiz.de/10014584101
Saved in:
2
Leveraging opportunities and managing risks in marketing research
Hamilton, Rebecca W.
- In:
Journal of marketing research
61
(
2024
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10014584147
Saved in:
3
Investigating respondents' willingness to participate in video-based web surveys
Höhne, Jan Karem
;
Ziller, Conrad
;
Lenzner, Timo
- In:
International journal of market research
66
(
2024
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10014584413
Saved in:
4
The effective nature of projective techniques in political brand image research
Khan, Dawood
;
Pich, Christopher
;
Spry, Louise
- In:
International journal of market research
66
(
2024
)
1
,
pp. 115-148
Persistent link: https://www.econbiz.de/10014584446
Saved in:
5
How much have we learned about consumer research? : a meta-meta-analysis
Eisend, Martin
;
Pol, Gratiana
;
Niewiadomska, Dominika
; …
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 180-190
Persistent link: https://www.econbiz.de/10014634449
Saved in:
6
Practical relevance in consumer research
Hoyer, Wayne D.
;
Wan, Echo Wen
;
Wilcox, Keith Todd
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
2
,
pp. 428-438
Persistent link: https://www.econbiz.de/10014634472
Saved in:
7
A journey from customer acquisition to retention : an integrative model for guiding future gaming marketing research
Tuguinay, Jovanie
;
Prentice, Catherine
;
Moyle, Brent
; …
- In:
The Cornell hospitality quarterly
65
(
2024
)
3
,
pp. 335-353
Persistent link: https://www.econbiz.de/10014634757
Saved in:
8
Evaluating the effectiveness of advertising campaigns in the fast-food industry using an analytical engine
Rymarczyk, Paweł
;
Figura, Ćezary
;
Wojciechowski, Łukasz
- In:
European research studies
27
(
2024
),
pp. 126-136
Persistent link: https://www.econbiz.de/10014543742
Saved in:
9
Endogeneity of marketing variables in multicategory choice models
Hruschka, Harald
- In:
Journal of business economics : JBE
94
(
2024
)
4
,
pp. 639-657
Persistent link: https://www.econbiz.de/10014546938
Saved in:
10
"Inside" versus "outside" trends in consumer research
Camilleri, Edwin
;
Garg, Nitika
;
Miah, Shah Jahan
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 225-246
Persistent link: https://www.econbiz.de/10014534636
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->