//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"symbolism"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
54
Konsumentenverhalten
47
Symbolism
44
Brand management
34
Brand image
33
Markenführung
33
Markenimage
31
Brand
26
Markenartikel
25
Sound symbolism
19
symbolism
16
Advertising effects
13
Werbewirkung
13
Brand names
10
Brand symbolism
9
Phonetic symbolism
9
Branding
8
Culture
7
Luxury goods
7
Luxusgüter
7
sound symbolism
7
Aesthetics
6
Beziehungsmarketing
6
Relationship marketing
6
Advertising
5
Brand name
5
Brands
5
Corporate culture
5
Gender
5
Product design
5
Produktgestaltung
5
Australia
4
China
4
Congruence
4
Cultural identity
4
Emotion
4
Identity
4
Kulturelle Identität
4
Linguistics
4
Marketing management
4
more ...
less ...
Online availability
All
Undetermined
96
Free
15
Type of publication
All
Article
Book / Working Paper
32
Other
1
Type of publication (narrower categories)
All
Article in journal
69
Aufsatz in Zeitschrift
69
research-article
32
review-article
5
case-report
2
Article
1
Congress Report
1
conceptual-paper
1
non-article
1
review
1
viewpoint
1
more ...
less ...
Language
All
English
115
Undetermined
15
Portuguese
1
Author
All
Ilicic, Jasmina
5
Kulczynski, Alicia
5
Pathak, Abhishek
5
Spence, Charles
4
Baxter, Stacey
3
Ketron, Seth
3
Klink, Richard
3
Motoki, Kosuke
3
Pogacar, Ruth
3
Spears, Nancy
3
Velasco, Carlos
3
Wu, Lan
3
Aitken, Robert
2
Angell, Linda
2
Anisimova, Tatiana
2
Borzekowski, Dina
2
Brandstätter, Marion
2
Dorner, Florian
2
Duduciuc, Alina
2
Foscht, Thomas
2
Gabel, Terrance G.
2
Grohmann, Bianca
2
Guèvremont, Amélie
2
Hammerl, Manfred
2
Haynes, Kathryn
2
Kalro, Arti D.
2
Kemp, Linzi J.
2
Klink, Richard R.
2
Kouril, Michal
2
Kuehnl, Christina
2
Leigh, James H.
2
Lowrey, Tina M.
2
Martin, Ulf
2
McLoughlin, Linda
2
Park, Jaewoo
2
Pettigrew, Simone
2
Robertson, Kirsten
2
Sharma, Dinesh
2
Thyne, Maree
2
Vilnai-Yavetz, Iris
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
6
Corporate Communications: An International Journal
5
Journal of business research : JBR
5
The journal of brand management : an international journal
5
European Journal of Marketing
4
Journal of Consumer Marketing
4
Accounting, Auditing & Accountability Journal
3
Journal of retailing and consumer services
3
Marketing Letters
3
Qualitative Market Research: An International Journal
3
Asia Pacific Journal of Marketing and Logistics
2
Critical perspectives on international business
2
European journal of marketing : EJM
2
Journal of Historical Research in Marketing
2
Journal of Organizational Change Management
2
Journal of interactive marketing
2
Journal of travel and tourism marketing
2
Management Decision
2
Marketing intelligence & planning
2
Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies
2
Social Science & Medicine
2
Annals of the University of Petrosani, Economics
1
Asia Pacific journal of marketing and logistics
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Baltic Journal of Management
1
Consumer behavior review : CBR
1
CrossCultural Management Journal
1
Energy Policy
1
Eurasian geography and economics
1
Foundations of Management
1
Gender in Management: An International Journal
1
Gender in management : an international journal
1
Global Business Review
1
Global economic review
1
Informatica Economica
1
International Journal of Culture, Tourism and Hospitality Research
1
International Journal of Physical Distribution & Logistics Management
1
International journal of project management : the journal of The International Project Management Association
1
more ...
less ...
Source
All
ECONIS (ZBW)
70
Other ZBW resources
43
RePEc
15
BASE
2
EconStor
1
Showing
1
-
10
of
131
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of service-dominant logic strategic orientations in driving customer engagement in online retailing
Katsifaraki, Georgia D.
;
Theodosiou, Marios
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 99-115
Persistent link: https://www.econbiz.de/10014583049
Saved in:
2
The power of AI-generated voices : how digital vocal tract length shapes product congruency and ad performance
Efthymiou, Fotios
;
Hildebrand, Christian
;
Bellis, Emanuel de
- In:
Journal of interactive marketing
59
(
2024
)
2
,
pp. 117-134
Persistent link: https://www.econbiz.de/10014583172
Saved in:
3
In praise of shadows : exploring the hidden (responsibility) curriculum
Wall, Tony
;
Blasco, Maribel
;
Nkomo, Stella M.
;
Racz, Marton
- In:
Management learning : the international journal for …
54
(
2023
)
3
,
pp. 291-304
Persistent link: https://www.econbiz.de/10014326198
Saved in:
4
Overview of the brand journey and opportunities for future studies
Loureiro, Sandra Maria Correia
- In:
Italian journal of marketing : ITJM
2023
(
2023
)
2
,
pp. 179-206
Persistent link: https://www.econbiz.de/10014330928
Saved in:
5
Public opinion and impression management in the communication of performance during the second Iraq war
Audia, Pino
;
Rousseau, Horacio E.
;
Stimmler, Mary Kate
- In:
Organization science
34
(
2023
)
2
,
pp. 777-800
Persistent link: https://www.econbiz.de/10014320330
Saved in:
6
The length of brand names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
Saved in:
7
Luxury brand cultural
symbolism
: signaling effect on customer well-being
Ting, Liu
;
Ahn, Jiseon
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 590-605
Persistent link: https://www.econbiz.de/10014553343
Saved in:
8
How brand names affect consumer perceptions : an experimental study on the sound
symbolism
of foreign brand names
Jang, Hayeun
;
Jang, Ju Yeun
;
Kim, Do Yuon
- In:
Journal of global marketing
37
(
2024
)
2
,
pp. 119-137
Persistent link: https://www.econbiz.de/10014515037
Saved in:
9
Unveiling the effect of benign and malicious envy toward social media influencers on brand choice
Wang, Tien
;
Trung Dam-Huy Thai
;
Yeh, Ralph Keng-Jung
; …
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014521305
Saved in:
10
O valor simbólico da marca iphone para a base da pirâmide
Campos, Alyce Cardoso
;
Rezende, Daniel Carvalho de
- In:
Consumer behavior review : CBR
5
(
2021
)
2
,
pp. 182-195
Persistent link: https://www.econbiz.de/10012590918
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->