Yue, Yao; Ng, Siew Imm; Norazlyn Kamal Basha - In: Pakistan journal of commerce and social sciences 18 (2024) 2, pp. 249-284
-commerce platforms to use it for consumer communication and service. This paper proposes a research framework to expand the value-attitude-behavior … a research framework that follows the logic of value-attitude-behavior model, this study provides theoretical and …