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Search: subject_exact:"Web-Controlling"
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Web analytics
177
Webanalyse
177
Social Web
71
Social web
71
Internet marketing
48
Online-Marketing
48
Consumer behaviour
41
Konsumentenverhalten
41
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Buttle, Francis A.
2
Colleoni, Elanor
2
Groeger, Lars
2
Hai-Jew, Shalin
2
Mkono, Muchazondida
2
Abdoli, Mansour
1
Ahmed, Ashir
1
Ahn, Taesoo
1
Ahuja, Vandana
1
Alavi, Shirin
1
Ali, Rashid
1
Amos, Clinton
1
Andrade, Leticia Prado
1
Andrades Peña, Francisco Javier
1
Andrews, Lynda
1
Angeloni, Silvia
1
Araújo, Noelia
1
Arif, Tasleem
1
Arman, Molood
1
Askegaard, Søren
1
Aung, May
1
Aurum, Aybüke
1
Ayanso, Anteneh
1
Ayodeji, Ogunmola Gabriel
1
Baesens, Bart
1
Bahramirad, Sina
1
Barbosa, Belem
1
Bartl, Michael
1
Basal, Bilgen
1
Basalla, Marcus
1
Bauer, Hans H.
1
Baumbach, Wenke
1
Becker, Claudia
1
Beckmann, Suzanne C.
1
Behrendt, Sebastian
1
Belz, Frank
1
Benamar, Hedi
1
Bennett, Sandra D.
1
Berg, Jordan
1
Bergemann, Dirk
1
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HMD : Praxis der Wirtschaftsinformatik
7
Journal of advertising research
5
Research in consumer behavior
5
Journal of internet commerce
4
Business ethics : a European review
3
Electronic commerce research and applications
3
International journal of contemporary hospitality management
3
Journal of fashion marketing and management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Social media listening and monitoring for business applications
3
Tourism management perspectives : TMP
3
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
2
Corporate communications : an international journal
2
Digitale Kommunikation
2
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
2
E-marketing ; Vol. 1
2
European journal of marketing : EJM
2
International journal of business information systems : IJBIS
2
International journal of electronic business
2
International journal of hospitality management
2
International journal of internet marketing and advertising : IJIMA
2
International journal of networking and virtual organisations : IJNVO
2
International marketing in the fast changing world
2
Journal of business ethics : JOBE
2
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of electronic commerce research : JECR
2
Journal of marketing management : MM
2
Journal of vacation marketing : an international journal
2
Psychology & marketing
2
Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
2
The Routledge companion to digital consumption
2
Tourism sensemaking : strategies to give meaning to experience
2
Advances in business and management forecasting
1
Advertising and violence : concepts and perspectives
1
Agent-mediated electronic commerce : designing trading strategies and mechanisms for electronic markets ; AMEC 2010, Toronto, ON, Canada, May 10, 2010, and TADA 2010, Cambridge, MA, USA, June 7, 2010 ; revised selected papers
1
American economic journal : a journal of the American Economic Association
1
American journal of business : applying research to practice ; AJB
1
Analytics Enabled Decision Making
1
Analyzing the strategic role of social networking in firm growth and productivity
1
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ECONIS (ZBW)
177
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177
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1
Use of netnography in contemporary marketing research
Kopaničová, Janka
;
Klepochová, Dagmar
;
Francová, Zuzana
- In:
Central European business review : CEBR
11
(
2022
)
4
,
pp. 111-131
Persistent link: https://www.econbiz.de/10013457322
Saved in:
2
Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
Saved in:
3
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
4
The role of consumption in the identity formation of conservative women : a web analytics and netnographic exploration
Kar, Altan
;
Kamasak, Rifat
;
Yalcinkaya, Baris
- In:
Analytics Enabled Decision Making
,
(pp. 245-264)
.
2023
Persistent link: https://www.econbiz.de/10014302901
Saved in:
5
Google Analytics best practices in Slovak and Czech online business
Reiter, Miroslav
;
Miklosik, Andrej
- In:
Eurasian Business and Economics Perspectives : …
,
(pp. 101-112)
.
2023
Persistent link: https://www.econbiz.de/10014436512
Saved in:
6
Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas
;
Ayodeji, Ogunmola Gabriel
- In:
International journal of services and operations …
41
(
2022
)
4
,
pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
Saved in:
7
Fashion bloggers' discourse on brands under corporate crisis : a netnographic research in Portugal
Casais, Beatriz
;
Gomes, Lucilene Ribeiro
- In:
Journal of fashion marketing and management
26
(
2022
)
3
,
pp. 420-435
Persistent link: https://www.econbiz.de/10013384519
Saved in:
8
An insight of Facebook usage by Pakistan-based organisations : an application of netnography approach
Ahmed, Ashir
;
Li, Vivien
- In:
International journal of business information systems : …
41
(
2022
)
2
,
pp. 207-223
Persistent link: https://www.econbiz.de/10013460301
Saved in:
9
Demand for information, uncertainty, and the response of U.S. Treasury securities to news
Benamar, Hedi
;
Foucault, Thierry
;
Vega, Clara
- In:
The review of financial studies
34
(
2021
)
7
,
pp. 3403-3455
Persistent link: https://www.econbiz.de/10012546386
Saved in:
10
Negative customer experience in lifestyle hotels : a netnography perspective
Santos, Manoel Vitor
;
Brandão, Amélia Maria Pinto da Cunha
- In:
Building consumer-brand relationship in luxury brand …
,
(pp. 126-157)
.
2021
Persistent link: https://www.econbiz.de/10012517946
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