An insight of Facebook usage by Pakistan-based organisations : an application of netnography approach
Ashir Ahmed and Vivien Li
Year of publication: |
2022
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Authors: | Ahmed, Ashir ; Li, Vivien |
Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 41.2022, 2, p. 207-223
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Subject: | Facebook | netnography | small and medium enterprises | SMEs | social media | Social Web | Social web | KMU | SME | Online-Marketing | Internet marketing | Webanalyse | Web analytics |
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