Ruiz Mafe, Carla (ed.); Martí Parreño, José (ed.); … - 2015
Branded entertainment: past, present, and future / José Martí-Parreño, Carla Ruiz-Mafé, Lisa L. Scribner -- A …-Parreño, Lisa L. Scribner, Carla Ruiz-Mafé -- Involving customers through co-creation: an approach from the fashion industry …