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Inspirational applications, Part I: marketing education
Holbrook, Morris B.
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2015
Persistent link: https://www.econbiz.de/10010505778
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Adventures in misplaced marketing
Rotfeld, Herbert Jack
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2001
Persistent link: https://www.econbiz.de/10004692885
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Advertising Deception, consumer research and puffery : an inquiry into puffery's power and potential to mislead consumers
Rotfeld, Herbert Jack
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1979
Persistent link: https://www.econbiz.de/10004840831
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