Advertising Deception, consumer research and puffery : an inquiry into puffery's power and potential to mislead consumers
Herbert Jack Rotfeld
| Year of publication: |
1979
|
|---|---|
| Authors: | Rotfeld, Herbert Jack |
| Publisher: |
[Ann Arbor, Mich.] : [Univ. Microfilms Internat.] |
| Extent: | VIII, 159 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Thesis: | Urbana, Ill., Univ. of Illinois at Urbana-Champaign, Phil. Diss., 1978 |
| Notes: | [2 Mikrofiches] |
| Source: |
Persistent link: https://www.econbiz.de/10004840831