Adventures in misplaced marketing
Herbert Jack Rotfeld
| Year of publication: |
2001
|
|---|---|
| Authors: | Rotfeld, Herbert Jack |
| Publisher: |
Westport, Conn. [u.a.] : Quorum Books |
| Subject: | Marketingstrategie | Misserfolg |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XII, 233 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-56720-352-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004692885