Adventures in misplaced marketing
Year of publication: |
2001
|
---|---|
Authors: | Rotfeld, Herbert Jack |
Publisher: |
Westport, Conn. [u.a.] : Quorum Books |
Subject: | Marketingstrategie | Misserfolg |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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In search of stupidity : over 20 years of high-tech marketing disasters
Chapman, Merrill R., (2006)
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In search of stupidity : over 20 years of high-tech marketing disasters
Chapman, Merrill R., (2003)
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Entscheidungen nach Misserfolg: Möglichkeiten der Deeskalation
Kraft, Alexandra, (2004)
- More ...
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The stealth influence of covert marketing and much ado about what may be nothing
Rotfeld, Herbert Jack, (2008)
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Rotfeld, Herbert Jack, (2009)
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Rotfeld, Herbert Jack, (2010)
- More ...