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1
Brand equity : a perspective on its meaning and measurement
Srivastava, Rajendra K.
;
Shocker, Allan D.
-
1991
Persistent link: https://www.econbiz.de/10004176858
Saved in:
2
Analytic approaches to product and marketing planning : The second conference
Srivastava, Rajendra K.
(
ed.
);
Shocker, Allan D.
(
contributor
)
-
1982
Persistent link: https://www.econbiz.de/10000023898
Saved in:
3
Identifying competitive product-market boundaries : strategic and analytical issues : research program
Day, George S.
;
Shocker, Allan D.
-
1976
Persistent link: https://www.econbiz.de/10002061451
Saved in:
4
Estimating the weights for multiple attributes in a composite criterion using pairwise judgments
Srinivasan, V.
;
Shocker, Allan D.
-
1971
Persistent link: https://www.econbiz.de/10002858637
Saved in:
5
MUMP, Multidimensional Unfolding via Mathematical Programming
Srinivasan, V.
;
Shocker, Allan D.
-
1971
Persistent link: https://www.econbiz.de/10002858671
Saved in:
6
Identifying competitive product-market boundaries : strategic and analytical issues
Day, George S.
;
Shocker, Allan D.
-
1976
Persistent link: https://www.econbiz.de/10004091803
Saved in:
7
Multi-attribute approaches for product concept evaluation and generation : a crit. review
Shocker, Allan D.
;
Srinivasan, V.
-
1977
Persistent link: https://www.econbiz.de/10004788914
Saved in:
8
Proactive approaches to implementing the marketing concept : a review of multi-attribute applications to product concept generation and evaluation
Shocker, Allan D.
;
Srinivasan, V.
-
1976
Persistent link: https://www.econbiz.de/10004788921
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