//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Amtliche Publikation"
~type_genre:"Aufsatz im Buch"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Computerspiel"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Computerspiel
253
Video game
253
Social Web
28
Social web
28
E-Learning
25
E-learning
25
Internet marketing
23
Online-Marketing
23
Advertising effects
21
Deutschland
21
Game theory
21
Germany
21
Spieltheorie
21
Virtual reality
21
Virtuelle Realität
21
Werbewirkung
21
Simulation
16
Consumer behaviour
15
Konsumentenverhalten
15
USA
14
United States
14
Software industry
13
Softwareindustrie
13
Children
11
Innovation
11
Kinder
11
Mobile Anwendung
11
Mobile application
11
Software development
11
Softwareentwicklung
11
Advertising
10
Learning method
10
Lernmethode
10
Product Placement
10
Product placement
10
Target group
10
Werbung
10
Zielgruppe
10
Customer integration
9
Kundenintegration
9
more ...
less ...
Online availability
All
Undetermined
56
Free
7
Type of publication
All
Article
246
Book / Working Paper
7
Type of publication (narrower categories)
All
Amtliche Publikation
Aufsatz im Buch
Sammlung
Article in journal
792
Aufsatz in Zeitschrift
792
Book section
246
Graue Literatur
116
Non-commercial literature
116
Working Paper
103
Arbeitspapier
97
Hochschulschrift
59
Thesis
37
Case study
26
Fallstudie
26
Collection of articles of several authors
24
Sammelwerk
24
Aufsatzsammlung
16
Conference paper
10
Dissertation u.a. Prüfungsschriften
10
Konferenzbeitrag
10
Konferenzschrift
9
Collection of articles written by one author
6
Conference proceedings
3
Research Report
3
Amtsdruckschrift
2
Bibliografie
2
Bibliographie
2
Government document
2
Market information
2
Marktinformation
2
Ratgeber
2
Statistics
2
Statistik
2
Article
1
Bibliografie enthalten
1
Bibliography included
1
CD-ROM, DVD
1
Glossar enthalten
1
Glossary included
1
Guidebook
1
more ...
less ...
Language
All
English
208
German
46
Author
All
Müller-Lietzkow, Jörg
4
Bouncken, Ricarda B.
3
Harwood, Tracy
3
Storz, Cornelia
3
Blättel-Mink, Birgit
2
Bremer, Thomas
2
Busch, Carsten
2
Cauberghe, Verolien
2
Garry, Tony
2
Hernández, Asunción
2
Herrewijn, Laura
2
Jantke, Klaus P.
2
Kahnert, Daniel
2
Küster, Inés
2
Lee, Mira
2
Menez, Raphael
2
Neuschmied, Helmut
2
Nieborg, David B.
2
Nikolaos, Pellas
2
Ozuem, Wilson
2
Pelkonen, Tommi
2
Pelsmacker, Patrick de
2
Poels, Karolien
2
Rajala, Risto
2
Rossi, Matti
2
Scholz, Tobias M.
2
Sommer, Julia
2
Terlutter, Ralf
2
Tuunainen, Virpi Kristiina
2
Vihinen, Janne
2
Vila, Natalia
2
Waiguny, Martin K. J.
2
Youn, Seounmi
2
Abdullah Zawawi bin Haji Talib
1
Abida, Fatma Choura
1
Adams, Oliver
1
Aggarwal, Aanchal
1
Aggarwal, Vijita Singh
1
Agrifoglio, Rocco
1
Ahamer, Gilbert
1
more ...
less ...
Institution
All
Europäisches Parlament / Generaldirektion Interne Politikbereiche der Union / Direktion Struktur- und Kohäsionspolitik
1
Technische Universität Berlin
1
Published in...
All
Computer games as educational and management tools : uses and approaches
14
The business of gamification : a critical analysis
12
Transforming gaming and computer simulation technologies across industries
11
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Neo-simulation and gaming toward active learning
7
Application of gaming in new media marketing
5
Cutting edge international research
4
Digital advertising : theory and research
4
Kreativwirtschaft : Design, Mode, Medien, Games, Kommunikation, kulturelles Erbe
4
Virtual worlds and e-commerce : technologies and applications for building customer relationships
4
Advertising in new formats and media : current research and implications for marketers
3
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
3
Engaging consumers through branded entertainment and convergent media
3
Handbook of research on transmedia storytelling, audience engagement, and business strategies
3
Advertising, promotion, and new media
2
Breaking new ground in theory and practice
2
Computer-mediated marketing strategies : social media and online brand communities
2
Contemporary trends in innovative marketing strategies
2
Digital technology and organizational change : reshaping technology, people, and organizations towards a global society
2
Digitale Führungskräfteentwicklung : Konzepte, Impulse und Trainingsformate aus der Praxis
2
Exploring the rise of fandom in contemporary consumer culture
2
Handbook of research on effective advertising strategies in the social media age
2
Information communication technologies and emerging business strategies
2
Information systems : crossroads for organization, management, accounting and engineering : ItAIS: the Italian Association for Information Systems
2
Managing business in a multi-channel world : success factors for e-business
2
Perspektiven des lebenslangen Lernens - dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends : [interdisziplinäre Betrachtung mit 22 Expertenbeiträgen ; ausgewählte Expertenbeiträge des Workshops "Perspektiven des Lebenslangen Lernens - Dynamische Bildungsnetzwerke, Geschäftsmodelle, Trends" am 15. und 16. April 2008, Hannover]
2
Production and manufacturing system management : coordination approaches and multi-site planning
2
The Routledge companion to digital consumption
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
2
Utilizing gamification in servicescapes for improved consumer engagement
2
Virtual workers and the global labour market
2
Web information systems and technologies : third international conference ; WEBIST 2007, Barcelona, Spain, March 3 - 6, 2007 ; revised selected papers
2
Why do games work? : in search of the active substance
2
Wissen, Vernetzung, Virtualisierung : liber amicorum zum 65. Geburtstag von Udo Winand
2
AI and data analytics applications in organizational management
1
Advertising and violence : concepts and perspectives
1
Advertising theory
1
Agglomeration, clusters and entrepreneurship : studies in regional economic development ; [contributions ... first presented and discussed at the Twelfth Uddevalla Symposium on 'The Geography of Innovation and Entrepreneurship', held at the Polytechnic Institute of Bari, Bari, Italy, June 11-13, 2009]
1
Aktuelle Themen der Wirtschaftspsychologie ; Bd. 1
1
more ...
less ...
Source
All
ECONIS (ZBW)
253
Showing
1
-
10
of
253
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Esports : background analysis : study requested by the CULT committee
Scholz, Tobias M.
;
Nothelfer, Nepomuk
-
Europäisches Parlament / Generaldirektion Interne …
-
2022
Persistent link: https://www.econbiz.de/10013345796
Saved in:
2
Artificial intelligence in chess-playing automata : a paradigm for the quiescence phase of a-ß search
Wheeler, Stephen F.
- In:
AI and data analytics applications in organizational …
,
(pp. 181-202)
.
2024
Persistent link: https://www.econbiz.de/10014562979
Saved in:
3
Navigating mobile marketing : unveiling mobile game in-app purchase intentions of Gen-Ys
Siti Intan Nurdiana Wong Abdullah
;
Phuah Kit Teng
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 278-303)
.
2024
Persistent link: https://www.econbiz.de/10014519927
Saved in:
4
Gaming, esports, and Spanish consumer behavior
Matías Batalla, David de
;
López Tenorio, Pablo José
; …
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 304-320)
.
2024
Persistent link: https://www.econbiz.de/10014519932
Saved in:
5
Digital serious games for training and research on soft skills in international management
Asshidi, Hamza
;
Bartel-Radic, Anne
;
Taylor, Danielle
- In:
Firm internationalization : intangible resources and …
,
(pp. 113-128)
.
2023
Persistent link: https://www.econbiz.de/10014525873
Saved in:
6
Skins in the game : fashion branding and commercial video games
Reay, Emma
;
Wanick, Vanissa
- In:
Reinventing Fashion Retailing : Digitalising, …
,
(pp. 73-90)
.
2023
Persistent link: https://www.econbiz.de/10013542110
Saved in:
7
An assessment of "advergames" implementation : analysis of market strategies in digital marketing towards a user experience qualitative rating
González Salinas, María
;
Blanes Sebastián, María …
- In:
Big data marketing strategies for superior customer …
,
(pp. 131-164)
.
2023
Persistent link: https://www.econbiz.de/10014365894
Saved in:
8
Everybody is going to twitch : game streaming and its impact on research
Lux, Mathias
- In:
Media and change management : creating a path for new …
,
(pp. 467-478)
.
2022
Persistent link: https://www.econbiz.de/10013167452
Saved in:
9
Supporting Learning in Information Systems by Facilitating Motivation with Games and Game Elements
Grund, Christian Karl
-
2018
Persistent link: https://www.econbiz.de/10011897832
Saved in:
10
Omnichannel marketing applications in game industry
Üstündağ, Mert
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 305-315)
.
2021
Persistent link: https://www.econbiz.de/10012492855
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->