An assessment of "advergames" implementation : analysis of market strategies in digital marketing towards a user experience qualitative rating
Year of publication: |
2023
|
---|---|
Authors: | González Salinas, María ; Blanes Sebastián, María García de ; Sarmiento Guede, José Ramón |
Published in: |
Big data marketing strategies for superior customer experience. - Hershey, PA : IGI Global, ISBN 978-1-6684-6454-0. - 2023, p. 131-164
|
Subject: | Online-Marketing | Internet marketing | Nutzererfahrung | User experience | Computerspiel | Video game |
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