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~type_genre:"Case study"
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Search: subject_exact:"Luxusgüter"
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Luxusgüter
55
Luxury goods
53
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13
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8
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Beyersdorfer, Daniela
2
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2
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1
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1
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The globalisation of Chinese business : implications for multinational investors
2
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1
Advanced digital marketing strategies in a data-driven era
1
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Building corporate identity, image and reputation in the digital era
1
Business and finance : performance and management
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Competition on the internet : [... conference titled "Competition on the Internet" organized in February, 2013, in Munich]
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Entrepreneurship in international marketing
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Erfolgsfaktor Kundenzufriedenheit : Handbuch für Strategie und Umsetzung
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International business realisms : globalizing locally responsive and internationally connected business disciplines
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1
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Kybernetik und Transformation : Regelung und Kommunikation in Organisation und Gesellschaft : wissenschaftliche Jahrestagung der Gesellschaft für Wirtschafts- und Sozialkybernetik vom 13. bis 14. Oktober 2015 in Vallendar am Rhein
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Management for professionals
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1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
Palgrave Pivot
1
Palgrave advances in luxury
1
Palgrave studies in practice: global fashion brand management
1
Proceedings of the 5th International Conference on Economic Management and Green Development
1
Reihe: Marketing, IT und Social Media
1
Repositioning business : a strategic response to COVID-19 : proceedings of the 3rd International Conference on "Impact of Current Events on the Future of Busines" (3rd ICEFB, 2021), 23 & 24 April, 2021, Hyderabad, India
1
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
1
Services marketing cases in emerging markets : an asian perspective
1
Strategische Fallstudienanalyse
1
The IUP journal of management research : IJMR
1
The ROI of pricing : measuring the impact and making the business case
1
The impact of globalization on international finance and accounting : 18th Annual Conference on Finance and Accounting (ACFA)
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ECONIS (ZBW)
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EconStor
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1
AI (vs. human) recommendation on luxury services
Gonçalves, Ana Rita
;
Pinto, Diego Costa
;
Shuqair, Saleh
; …
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 121-131)
.
2024
Persistent link: https://www.econbiz.de/10014501115
Saved in:
2
The influence of the Covid-19 pandemic on social media engagement of luxury hotels
Gómez-Suárez, Mónica
;
Veloso, Mónica
;
Quinones, Myriam
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 134-141)
.
2023
Persistent link: https://www.econbiz.de/10014289852
Saved in:
3
Aesthetic heritage and corporate branding : luxury heritage brands between tradition and modernity
Bargenda, Angela
- In:
Building corporate identity, image and reputation in …
,
(pp. 181-201)
.
2022
Persistent link: https://www.econbiz.de/10012609384
Saved in:
4
An understanding of the emerging dynamics in the luxury ecosystem
Raghupriya, A
;
Thiruchelvi, Arunachalam
- In:
Repositioning business : a strategic response to …
,
(pp. 103-116)
.
2022
Persistent link: https://www.econbiz.de/10013183901
Saved in:
5
The change of marketing strategies of luxury brands in China under the internet era
Wang, Lingzhou
- In:
Proceedings of the 5th International Conference on …
,
(pp. 115-122)
.
2022
Persistent link: https://www.econbiz.de/10013348627
Saved in:
6
The impact of cultural orientation on the societal motivations of luxury good consumption of it professionals in Sri Lanka
Dissanayale, L. D. A. D.
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 51-66)
.
2021
Persistent link: https://www.econbiz.de/10012416853
Saved in:
7
Digital customer journey in the luxury hotel experience : a case study approach
Gomez Punzon, Jonathan
- In:
Advanced digital marketing strategies in a data-driven era
,
(pp. 246-260)
.
2021
Persistent link: https://www.econbiz.de/10012621993
Saved in:
8
Understanding luxury fashion : from emotions to brand building
Cantista, Isabel
(
ed.
);
Sádaba, Teresa
(
ed.
)
-
2020
Persistent link: https://www.econbiz.de/10012110047
Saved in:
9
Rebranding - a criteria-based analysis and comparison of the rebranding strategies of the fashion heritage brands Burberry and J.Crew
Cleff, Thomas
;
Elezi, Ernesa
;
Walter, Nadine
-
2020
Persistent link: https://www.econbiz.de/10012601647
Saved in:
10
Attitude of Indian consumers towards counterfeit luxury brands
Pasricha, Diksha
;
Jain, Kokil
;
Gautam, Shalini
- In:
The IUP journal of management research : IJMR
18
(
2019
)
1
,
pp. 79-101
Persistent link: https://www.econbiz.de/10011989790
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