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~type_genre:"Article in journal"
~type_genre:"Book section"
~type_genre:"Einführung"
~type_genre:"Flugblatt"
~type_genre:"Handbuch"
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Search: subject_exact:"Advertising strategy"
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Advertising planning
503
Werbeplanung
503
Advertising effects
135
Werbewirkung
135
Advertising
85
Werbung
85
Marketing management
73
Marketingmanagement
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Psychology of advertising
19
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King, Stephen
13
Gierl, Heribert
7
Naik, Prasad A.
5
Steffenhagen, Hartwig
5
Cheong, Yunjae
4
Esch, Franz-Rudolf
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Kim, Kihan
4
Pelsmacker, Patrick de
4
Bruhn, Manfred
3
Dahlén, Micael
3
Eisend, Martin
3
Fulgoni, Gian
3
Gou, Qinglong
3
Huang, Zhimin
3
Koncz, Julia
3
Koslow, Scott
3
Mayzlin, Dina
3
Pepels, Werner
3
Peters, Kay
3
Putte, Bas van den
3
Schultz, Don E.
3
Anderson, Simon P.
2
Araujo, Luis
2
Berndt, Ralph
2
Bhatnagar, Namita
2
Bocci, Elena
2
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2
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2
Chang, Chun-tuan
2
Cornelis, Erlinde
2
Danaher, Peter J.
2
De Rosa, Annamaria Silvana
2
Dens, Nathalie
2
Elliott, Caroline
2
Fairlie, Robin
2
Farris, Paul W.
2
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2
Finne, Åke
2
Folse, Judith Anne Garretson
2
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Springer Gabler <Firma>
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Journal of advertising research
28
International journal of advertising : the quarterly review of marketing communications
21
Journal of advertising : official publication of the American Academy of Advertising
20
Leitfaden Online-Marketing ; [Bd. 1]
19
A master class in brand planning : the timeless works of Stephen King
17
Journal of marketing communications
11
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
11
PR-Kampagnen
9
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
7
Journal of business research : JBR
7
The Sage handbook of advertising
7
Handbook of research on effective advertising strategies in the social media age
6
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
6
Handbuch Kommunikationsmanagement
5
Journal of marketing research : JMR
5
Journal of marketing theory and practice
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Marketing : ZFP ; journal of research and management
5
Strategische Kommunikationsplanung
5
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
4
European journal of marketing : EJM
4
European journal of operational research : EJOR
4
Journal of promotion management : JPM
4
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
4
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
4
Akzente
3
Handbuch Unternehmenskommunikation
3
Harvard-Business-Manager : das Wissen der Besten
3
Health marketing quarterly
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Measuring and managing brands
3
The Rand journal of economics
3
The journal of industrial economics
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Applied economics
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Die Bank
2
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
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ECONIS (ZBW)
513
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1
Reaching voters on social media : planning political advertising on Snapchat
Tanusondjaja, Arry
;
Michelon, Aaron
;
Hartnett, Nicole
; …
- In:
International journal of market research
65
(
2023
)
5
,
pp. 566-580
Persistent link: https://www.econbiz.de/10014368514
Saved in:
2
Artificial intelligence-driven advertising and customer targeting : precision marketing strategies in Zimbabwe
Takunda, Chiwaridzo Option
;
Iyioluwa, Adeyinka Kehinde
- In:
AI-driven marketing research and data analytics
,
(pp. 98-117)
.
2024
Persistent link: https://www.econbiz.de/10014558894
Saved in:
3
Competitive pricing and advertising strategies for online retailers with "showrooming" and "webrooming"
Li, Michael Zhi-feng
;
Li, Li
;
Li, Jing
- In:
European journal of operational research : EJOR
316
(
2024
)
2
,
pp. 617-638
Persistent link: https://www.econbiz.de/10014575556
Saved in:
4
An integrative framework of cooperative advertising with reference price effects
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014240284
Saved in:
5
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
6
Reconfiguring human-machine relations in the automation age : an actor-network analysis on automation's takeover of the advertising media planning industry
Wu, Shangyuan
;
Wong, Pei Wen
;
Tandoc, Edson C. <Jr.>
; …
- In:
Journal of business research : JBR
168
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014434852
Saved in:
7
Are they being authentic? : the effects of self-disclosure and message sidedness on sponsored post effectiveness
Lee, Susanna S.
;
Johnson, Benjamin K.
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 30-53
Persistent link: https://www.econbiz.de/10013167380
Saved in:
8
Signaling through advertising when an ad can be blocked
Chen, Yuxin
;
Liu, Qihong
- In:
Marketing science
41
(
2022
)
1
,
pp. 166-187
Persistent link: https://www.econbiz.de/10012820504
Saved in:
9
A narrative approach for overcoming the message credibility problem in green advertising
Kim, Eunjin
;
Shoenberger, Heather
;
Kwon, Eunseon
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 449-461
Persistent link: https://www.econbiz.de/10013271524
Saved in:
10
Dynamic budget allocation for social media advertising campaigns : optimization and learning
Luzon, Yossi
;
Pinchover, Rotem
;
Khmelnitsky, Eugene
- In:
European journal of operational research : EJOR
299
(
2022
)
1
,
pp. 223-234
Persistent link: https://www.econbiz.de/10013206971
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