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~type_genre:"Article in journal"
~type_genre:"Conference proceedings"
~type_genre:"Quelle"
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Fernsehwerbung
459
Television advertising
459
USA
417
Television
416
United States
416
Fernsehen
405
Fernsehprogramm
354
Television programme
352
Advertising effects
293
Werbewirkung
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Cable television
209
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209
Consumer behaviour
194
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Media usage
138
Mediennutzung
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Fernsehsender
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Television industry
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Digitaler Rundfunk
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Professional sports
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Sportveranstaltung
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Bellman, Steven
21
Varan, Duane
16
Hazlett, Thomas W.
10
Tainsky, Scott
10
Pelsmacker, Patrick de
9
Chan-Olmsted, Sylvia M.
8
Crawford, Gregory S.
8
Wilbur, Kenneth C.
8
Bakir, Aysen
7
Reijmersdal, Eva A. van
7
Romaniuk, Jenni
7
Salaga, Steven
7
Schweidel, David A.
7
Waterman, David
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Kent, Robert J.
6
Mixon, Franklin G.
6
Russell, Cristel Antonia
6
Waldfogel, Joel
6
Atkin, David J.
5
Beal, Virginia
5
Coffey, Amy Jo
5
Evens, Tom
5
Fossen, Beth L.
5
Kim, Kihan
5
Kind, Hans Jarle
5
Klingler, Walter
5
Kruse, Jörn
5
Otsuka, Yasuji
5
Papandrea, Franco
5
Schellhaaß, Horst-Manfred
5
Schreyer, Dominik
5
Schweda, Anika
5
Shin, Dong-Hee
5
Wirth, Michael O.
5
Adilov, Nodir
4
Bates, Benjamin J.
4
Breuer, Christoph
4
Cave, Martin
4
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Europäische Kommission
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Direktorenkonferenz der Landesmedienanstalten
2
Europarat
2
Fribourger Arbeitskreis für die Ökonomie des Rundfunks
2
Hamburger Forum Medienökonomie
2
Centre d'Etudes et de Recherches sur la Vie Economique dans les Pays Anglo-Saxons <Paris>
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Medienökonomie
1
Deutschland <Bundesrepublik>
1
Europäischer Rat
1
Forskerkonference om Børn og TV-Reklame <1992, Skodsborg>
1
Institut für Integrationsforschung <Hamburg>
1
International Telecommunications Society
1
Internationaler Hamburger Workshop zu Sport und Ökonomie <3, 2003, Hamburg>
1
Kommission zur Ermittlung der Konzentration im Medienbereich
1
Landeszentrale für Private Rundfunkveranstalter
1
Mainzer Tage der Fernseh-Kritik <25, 1992, Mainz>
1
Mainzer Tage der Fernsehkritik <25, 1992, Mainz>
1
Markaz al-Imārāt li-d-Dirāsāt wa-'l-Buḥūṯ al-Istrātīǧīya
1
Medien-Rechtliches Symposium <1985, Hamburg>
1
Nordic Council of Ministers
1
Rumänien / Parlament
1
Television Baltica <2, 1995, Kiel>
1
Télévisions de France et d'Argentine, enjeux, défis et perspectives <Veranstaltung> <2013, Rodez>
1
Unabhängige Landesanstalt für das Rundfunkwesen
1
University of Ottawa / Centre for Trade Policy and Law
1
Universität zu Köln / Institut für Rundfunkrecht
1
Universität zu Köln / Institut für Rundfunkökonomie
1
Zweites Deutsches Fernsehen
1
Österreich
1
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The journal of media economics
118
Journal of advertising research
86
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Journal of business research : JBR
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Prometheus : critical studies in innovation
11
Technological forecasting & social change : an international journal
11
The journal of industrial economics
11
International journal of sport finance
10
Journal of cultural economics
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of regulatory economics
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
The American economic review
10
Applied economics letters
9
International journal of industrial organization
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The Rand journal of economics
9
The journal of law & economics
9
Economics letters
8
International journal of advertising : the review of marketing communications
8
International journal of sports marketing & sponsorship
8
International journal on media management : JMM
8
Journal of economics & management strategy : JEMS
8
The economic journal : the journal of the Royal Economic Society
8
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ECONIS (ZBW)
1,635
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61
Popular culture, moral narratives and organizational portrayals : a multimodal reflexive analysis of a reality
television
show
Farias, Carine
;
Seremani, Tapiwa
;
Fernández, Pablo D.
- In:
Journal of business ethics : JBE
171
(
2021
)
2
,
pp. 211-226
Persistent link: https://www.econbiz.de/10012546707
Saved in:
62
The
television
cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
Saved in:
63
Disclosing product placement in audiovisual media services : a practical and scientific perspective on the implementation of disclosures across the European Union
Spielvogel, Ines
;
Naderer, Brigitte
;
Matthes, Jörg
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 5-25
Persistent link: https://www.econbiz.de/10012498498
Saved in:
64
The role of tournament relevance for football matches on free-to-air
television
Gasparetto, Thadeu
;
Barajas, Angel
- In:
International journal of sport finance
15
(
2020
)
1
,
pp. 16-26
Persistent link: https://www.econbiz.de/10012595556
Saved in:
65
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
66
Investigating the impact of
television
advertising and eWOM on brand equity creation
Ruzzier, Maja Konečnik
;
Petek, Nusa
- In:
Market : review for marketing theory and practice
34
(
2022
)
2
,
pp. 127-143
Persistent link: https://www.econbiz.de/10013535721
Saved in:
67
Television
and American consumerism
Kim, Woojin
- In:
Journal of public economics
208
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013347418
Saved in:
68
Loss aversion, upset preference, and sports
television
viewing audience size
Humphreys, Brad R.
;
Pérez, Levi
- In:
Journal of behavioral and experimental economics
78
(
2019
),
pp. 61-67
Persistent link: https://www.econbiz.de/10012240247
Saved in:
69
Gender and
television
viewership of professional football
Tainsky, Scott
;
Xu, Jie
- In:
International journal of sport finance
14
(
2019
)
2
,
pp. 71-83
Persistent link: https://www.econbiz.de/10012155494
Saved in:
70
Genuine liking or the need for closure? : the differential effects of consumers' TV drama viewing motivations on commercial viewership
Shi, Yang
;
Wang, Tingting
- In:
The journal of media economics
32
(
2019
)
3/4
,
pp. 57-81
Persistent link: https://www.econbiz.de/10012588688
Saved in:
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