//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
~type_genre:"Quelle"
~type_genre:"Thesis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"television"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Fernsehwerbung
487
Television advertising
487
Television
465
Fernsehen
461
USA
443
United States
442
Fernsehprogramm
400
Television programme
396
Werbewirkung
300
Advertising effects
297
Kabelfernsehen
223
Cable television
222
Deutschland
217
Germany
212
Consumer behaviour
203
Konsumentenverhalten
203
Theorie
185
Theory
185
Fernsehsender
164
Television industry
159
Media usage
150
Mediennutzung
150
Advertising
123
Werbung
121
Wettbewerb
100
Broadcasting policy
99
Rundfunkpolitik
99
Competition
98
Internet marketing
96
Online-Marketing
96
Großbritannien
90
United Kingdom
90
Commercial television
86
Privater Fernsehsender
86
Digital broadcast
84
Digitaler Rundfunk
84
Professional sports
73
Profisport
73
Sportveranstaltung
70
Sport event
68
more ...
less ...
Online availability
All
Undetermined
404
Free
57
Type of publication
All
Article
1,591
Book / Working Paper
218
Type of publication (narrower categories)
All
Article in journal
Quelle
Thesis
Aufsatz in Zeitschrift
1,599
Graue Literatur
645
Non-commercial literature
645
Aufsatz im Buch
475
Book section
475
Working Paper
430
Arbeitspapier
385
Hochschulschrift
265
Collection of articles of several authors
94
Sammelwerk
94
Amtsdruckschrift
93
Government document
93
Dissertation u.a. Prüfungsschriften
73
Konferenzschrift
67
Aufsatzsammlung
64
Case study
62
Fallstudie
62
Bibliografie enthalten
53
Bibliography included
53
Bibliographie
38
Statistik
33
Conference proceedings
30
Conference paper
29
Konferenzbeitrag
29
Advisory report
23
Gutachten
23
Statistics
22
No longer published / No longer aquired
15
Collection of articles written by one author
11
Market information
11
Marktinformation
11
Sammlung
11
Article
10
Handbook
10
Handbuch
10
Business report
9
Geschäftsbericht
9
more ...
less ...
Language
All
English
1,486
German
275
French
27
Italian
8
Danish
3
Portuguese
3
Russian
3
Spanish
3
Swedish
2
Undetermined
2
Dutch
1
Polish
1
Romanian
1
more ...
less ...
Author
All
Bellman, Steven
21
Varan, Duane
16
Hazlett, Thomas W.
10
Tainsky, Scott
10
Crawford, Gregory S.
9
Pelsmacker, Patrick de
9
Wilbur, Kenneth C.
9
Chan-Olmsted, Sylvia M.
8
Bakir, Aysen
7
Reijmersdal, Eva A. van
7
Romaniuk, Jenni
7
Salaga, Steven
7
Schweidel, David A.
7
Waterman, David
7
Cauberghe, Verolien
6
Jeong, Yongick
6
Kent, Robert J.
6
Mixon, Franklin G.
6
Russell, Cristel Antonia
6
Schellhaaß, Horst-Manfred
6
Waldfogel, Joel
6
Atkin, David J.
5
Beal, Virginia
5
Clement, Michel
5
Coffey, Amy Jo
5
Fossen, Beth L.
5
Kim, Kihan
5
Kind, Hans Jarle
5
Klingler, Walter
5
Otsuka, Yasuji
5
Papandrea, Franco
5
Schreyer, Dominik
5
Schweda, Anika
5
Shin, Dong-Hee
5
Wirth, Michael O.
5
Adilov, Nodir
4
Bates, Benjamin J.
4
Benesch, Christine
4
Breuer, Christoph
4
Chan, Fong Yee
4
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
7
Europäische Kommission
4
Europarat
2
Deutschland <Bundesrepublik>
1
Europäischer Rat
1
Institut für Integrationsforschung <Hamburg>
1
Max-Planck-Institut für Geistiges Eigentum, Wettbewerbs- und Steuerrecht
1
Medien-Rechtliches Symposium <1985, Hamburg>
1
NMP-Verlag
1
Nomos Verlagsgesellschaft
1
Rumänien / Parlament
1
Technische Universität Ilmenau
1
Tectum Verlag
1
Universität Bayreuth
1
Verlag Dr. Kovač
1
Zweites Deutsches Fernsehen
1
Österreich
1
more ...
less ...
Published in...
All
The journal of media economics
118
Journal of advertising research
86
Telecommunications policy : the international journal of digital economy, data sciences and new media
48
JMM : the international journal on media management
30
Journal of advertising : official publication of the American Academy of Advertising
30
International journal of advertising : the quarterly review of marketing communications
29
Journal of sports economics
23
Media-Perspektiven
22
Journal of media business studies
21
Journal of promotion management : JPM
21
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
21
Journal of marketing communications
19
Review of industrial organization : RIO
19
Information economics and policy : IEP
18
Journal of business research : JBR
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
13
Applied economics
12
Prometheus : critical studies in innovation
11
Technological forecasting & social change : an international journal
11
The journal of industrial economics
11
Europäische Hochschulschriften / 5
10
International journal of sport finance
10
Journal of cultural economics
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of regulatory economics
10
Journal of sport management : the official journal of the North American Society of Sport Management
10
The American economic review
10
Applied economics letters
9
International journal of industrial organization
9
Journal of consumer research : JCR ; an interdisciplinary bimonthly
9
Journal of travel and tourism marketing
9
Marketing intelligence & planning
9
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
9
The Rand journal of economics
9
The journal of law & economics
9
Economics letters
8
International journal of advertising : the review of marketing communications
8
International journal of sports marketing & sponsorship
8
International journal on media management : JMM
8
Journal of economics & management strategy : JEMS
8
more ...
less ...
Source
All
ECONIS (ZBW)
1,804
BASE
5
Showing
11
-
20
of
1,809
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
11
Against the mainstream : field evidence on a positive link between media consumption and the demand for sports among children
Weimar, Daniel
;
Breuer, Christoph
- In:
Kyklos : international review for social sciences
75
(
2022
)
2
,
pp. 317-336
Persistent link: https://www.econbiz.de/10013190559
Saved in:
12
The influence of event-related factors on sport fans' purchase intention : a study of sponsored products during televised sporting events
Rai, Jaskirat Singh
;
Cho, Heetae
;
Yousaf, Anish
;
Itani, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 85-105
Persistent link: https://www.econbiz.de/10014486666
Saved in:
13
The effects of introducing advertising in pay TV : a model of asymmetric competition between pay TV and free TV
Dietl, Helmut
;
Lang, Markus
;
Lin, Panlang
- In:
The B.E. journal of theoretical economics
23
(
2023
)
1
,
pp. 291-326
Persistent link: https://www.econbiz.de/10013555574
Saved in:
14
An analysis of celebrity repositioning through reality
television
Kabra, Shradha
;
Dass, Sumanjit
;
Popli, Sapna
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 52-69
Persistent link: https://www.econbiz.de/10012879087
Saved in:
15
Armchair fans : modelling audience size for televised football matches
Buraimo, Babatunde
;
Forrest, David
;
McHale, Ian
;
Tena, J. D.
- In:
European journal of operational research : EJOR
298
(
2022
)
2
,
pp. 644-655
Persistent link: https://www.econbiz.de/10013206881
Saved in:
16
Commercial audience retention of
television
programs : measurement and prediction
Song, Lianlian
;
Shi, Yang
;
Tso, Kwok Fai Geoffrey
- In:
International journal of advertising : the review of …
41
(
2022
)
3
,
pp. 435-461
Persistent link: https://www.econbiz.de/10013209342
Saved in:
17
The effect of movie and
television
placements
Sharma, Abhinav
;
Nicolau, Juan Luis
;
Más Ruiz, …
- In:
Tourism management : research, policies, practice
91
(
2022
),
pp. 1-8
Persistent link: https://www.econbiz.de/10013271612
Saved in:
18
COVID-19, over-the-top services, and the future of pay
television
: the case of South Korea
Sung, Nakil
- In:
Applied economics
56
(
2024
)
26
,
pp. 3063-3077
Persistent link: https://www.econbiz.de/10014526582
Saved in:
19
Talent development in the digital age : implications for self-employability in films and
television
industry
Myeni, Sifiso
-
2023
Persistent link: https://www.econbiz.de/10014466045
Saved in:
20
Is this advertising or not, and do I care? : perceptions of and opinions regarding hybrid forms of content
Stürmer, Lina
;
Einwiller, Sabine
- In:
Journal of marketing communications
29
(
2023
)
2
,
pp. 161-178
Persistent link: https://www.econbiz.de/10014232476
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->