//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
~type_genre:"Working Paper"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Advertising regulation"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Advertising regulation
249
Werbebeschränkung
247
Werbung
106
Advertising
105
USA
63
United States
63
Consumer behaviour
58
Konsumentenverhalten
58
Advertising effects
38
Theorie
38
Theory
38
Werbewirkung
38
Regulation
25
Regulierung
25
Rauchen
24
Smoking
24
Consumer protection
21
Deutschland
21
Germany
21
Verbraucherschutz
21
Internet marketing
20
Online-Marketing
20
Großbritannien
18
United Kingdom
18
Impact assessment
15
Wirkungsanalyse
15
Children
14
Kinder
14
advertising
13
Cigarette
11
Zigarette
11
Competition
10
Deceptive advertising
10
EU countries
10
EU-Staaten
10
Tabakwaren
10
Tobacco product
10
Alcohol consumption
9
Alkoholkonsum
9
Arzneimittel
9
more ...
less ...
Online availability
All
Undetermined
63
Free
28
Type of publication
All
Article
201
Book / Working Paper
48
Type of publication (narrower categories)
All
Article in journal
Working Paper
Aufsatz in Zeitschrift
204
Graue Literatur
76
Non-commercial literature
76
Arbeitspapier
45
Aufsatz im Buch
44
Book section
44
Hochschulschrift
40
Thesis
32
Bibliografie enthalten
18
Bibliography included
18
Collection of articles of several authors
16
Sammelwerk
16
Amtsdruckschrift
5
Case study
5
Fallstudie
5
Government document
5
Guidebook
5
Konferenzschrift
5
Ratgeber
5
Aufsatzsammlung
4
Handbook
4
Handbuch
4
Collection of articles written by one author
3
Sammlung
3
Systematic review
3
Übersichtsarbeit
3
Advisory report
2
Bibliografie
2
Conference paper
2
Conference proceedings
2
Dissertation u.a. Prüfungsschriften
2
Festschrift
2
Glossar enthalten
2
Glossary included
2
Gutachten
2
Konferenzbeitrag
2
Lehrbuch
2
No longer published / No longer aquired
2
more ...
less ...
Language
All
English
221
German
26
French
1
Italian
1
Author
All
Dubois, Pierre
6
Griffith, Rachel
6
Nelson, Jon Paul
6
O'Connell, Martin
6
Petty, Ross D.
5
Saffer, Henry
5
Asker, John
4
Avery, Rosemary J.
4
Bar-Isaac, Heski
4
Eagle, Lynne C.
4
Eisenberg, Matthew
4
Taylor, Charles Raymond
4
Armstrong, Jon Scott
3
Cawley, John H.
3
Crawford, Gregory S.
3
De Bruin, Anne
3
Deer, Lachlan
3
Green, Kesten C.
3
Ishida, Junichiro
3
Langford, Paul
3
Rao, Anita
3
Smith, Jeremy
3
Sturgeon, Paul
3
Takahara, Tsuyoshi
3
Tremblay, Victor J.
3
Waldfogel, Joel
3
Abi-Rafeh, Rossi
2
Andreoni, James
2
Bauer, Hans H.
2
Boddewyn, Jean J.
2
Boush, David M.
2
Braun, Günther E.
2
Burton, Scot
2
Dahl, Stephan
2
Freeman, Gordon L.
2
Gallet, Craig A.
2
Geylani, Tansev
2
González Maestre, Miguel
2
Greiner, Tanja
2
Helmig, Bernd
2
more ...
less ...
Institution
All
Deutschland / Bundeswehr / Universität München / Lehrstuhl für Allgemeine Betriebswirtschaftslehre, insbes. Öffentliche Verwaltungen und Öffentliche Unternehmen
2
Europäische Kommission
2
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
Columbia University / Department of Economics
1
Macquarie University / Department of Business
1
USA / General Accounting Office
1
Published in...
All
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
18
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
7
Working paper / National Bureau of Economic Research, Inc.
7
Journal of advertising : official publication of the American Academy of Advertising
6
Discussion paper / Centre for Economic Policy Research
5
Journal of business ethics : JOBE
5
Journal of health economics
5
Journal of historical research in marketing
5
Journal of marketing communications
5
Review of industrial organization : RIO
5
International journal of advertising : the review of marketing communications
4
Journal of advertising research
4
Journal of marketing research : JMR
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Wettbewerb in Recht und Praxis : wrp
4
Working papers / TSE : WP
4
Young consumers : insight and ideas for responsible marketers
4
CESifo working papers
3
Contemporary economic policy : a journal of Western Economic Association International
3
European journal of marketing : EJM
3
International review of law and economics
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of marketing
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Working paper / Department of Commerce, College of Business, Massey University
3
Applied economics letters
2
Discussion paper / Institute of Social and Economic Research
2
Forum public management : Diskussionspapier
2
Health marketing quarterly
2
International journal of industrial organization
2
Journal of business ethics : JBE
2
Journal of business research : JBR
2
Journal of economics
2
Journal of international consumer marketing
2
Journal of promotion management : JPM
2
Journal of public economic theory
2
Journal of public policy & marketing
2
Kom / Kommission der Europäischen Gemeinschaften
2
Marketing science
2
more ...
less ...
Source
All
ECONIS (ZBW)
249
Showing
51
-
60
of
249
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
51
Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
Saved in:
52
Can two negatives make a positive? : social exclusion prevents carryover effects from deceptive advertising
Aghakhani, Hamed
;
Main, Kelley J.
- In:
Journal of retailing and consumer services
47
(
2019
),
pp. 206-214
Persistent link: https://www.econbiz.de/10011995574
Saved in:
53
The effects of the FTC-mandated disclosure on homeopathic product purchase intentions and efficacy perceptions
Cermin, Ashley
;
Berry, Christopher
;
Burton, Scot
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 47-58
Persistent link: https://www.econbiz.de/10012103209
Saved in:
54
Advertisers' perceptions regarding the ethical appropriateness of new advertising formats aimed at minors
Daems, Kristien
;
Pelsmacker, Patrick de
;
Moons, Ingrid
- In:
Journal of marketing communications
25
(
2019
)
4
,
pp. 438-456
Persistent link: https://www.econbiz.de/10012203323
Saved in:
55
Millennials' ethical ideology effects on responses to alcohol advertisements : the role of strength of ethnic identification and ethical appraisal of the ad
Zúñiga, Miguel Ángel
;
Torres, Ivonne M.
- In:
Journal of marketing communications
25
(
2019
)
7
,
pp. 702-719
Persistent link: https://www.econbiz.de/10012203360
Saved in:
56
Status of deceptive advertising practices in India : 2015-2017
Kumar, Sachin
- In:
IIMS journal of management science
10
(
2019
)
1/2
,
pp. 64-81
Persistent link: https://www.econbiz.de/10012488687
Saved in:
57
The effects of loss aversion on deceptive advertising policies
Pignataro, Aldo
- In:
Theory and decision : an international journal for …
87
(
2019
)
4
,
pp. 451-472
Persistent link: https://www.econbiz.de/10012301189
Saved in:
58
Is child advertising inherently unfair?
Rowthorn, David
- In:
Journal of business ethics : JOBE
158
(
2019
)
3
,
pp. 603-615
Persistent link: https://www.econbiz.de/10012058486
Saved in:
59
The self-deceived consumer : women’s emotional and attitudinal reactions to the airbrushed thin ideal in the absence versus presence of disclaimers
Borau, Sylvie
;
Nepomuceno, Marcelo Vinhal
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011988975
Saved in:
60
Autocontrol : a critical study of achievements and challenges in the pursuit of ethical advertising through an advertising self-regulation system
Feenstra, Ramón A.
;
Esteban, Elsa González
- In:
Journal of business ethics : JOBE
154
(
2019
)
2
,
pp. 341-354
Persistent link: https://www.econbiz.de/10011988983
Saved in:
First
Prev
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->