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Search: isPartOf:"Working Paper series"
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Consumer behaviour
58
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Mizik, Natalie
9
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7
Lensink, Robert
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MSI reports : working paper series
209
Cambridge working papers in economics
60
Cambridge-INET working papers
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CCSO working papers : working paper series of the CCSO Center for Economic Research
42
BEROC working paper series
17
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ECONIS (ZBW)
356
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141
Value implications of corporate branding in mergers
Mizik, Natalie
;
Knowles, Jonathan
;
Dinner, Isaac
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 187-233
Persistent link: https://www.econbiz.de/10009007357
Saved in:
142
A multistep approach to derive targeted category promotions
Breugelmans, Els
;
Boztuğ, Yasemin
;
Reutterer, Thomas
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 141-186
Persistent link: https://www.econbiz.de/10009007358
Saved in:
143
Understanding how to achieve competitive advantage through regulatory fit : a meta-analysis
Grewal, Dhruv
;
Motyka, Scott
;
Puccinelli, Nancy M.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 91-139
Persistent link: https://www.econbiz.de/10009007360
Saved in:
144
The impact of brand equity on customer acquisition, retention, and profit margin
Stahl, Florian
;
Heitmann, Mark
;
Lehmann, Donald R.
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 41-90
Persistent link: https://www.econbiz.de/10009007361
Saved in:
145
Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
Saved in:
146
The "right" consumers for the best concepts : identifying and using emergent consumers in developing new products
Hoffman, Donna L.
;
Kopalle, Praveen K.
;
Novak, Thomas P.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 3-17
Persistent link: https://www.econbiz.de/10003885303
Saved in:
147
First impressions : status signaling using brand prominence
Dréze, Xavier
;
Han, Young Jee
;
Nunes, Joseph C.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 19-39
Persistent link: https://www.econbiz.de/10003885332
Saved in:
148
Measuring interpersonal influence in online conversations
Dwyer, Paul
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 41-62
Persistent link: https://www.econbiz.de/10003885333
Saved in:
149
Price skimming's unintended consequences
Gebhardt, Gary F.
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 63-82
Persistent link: https://www.econbiz.de/10003885334
Saved in:
150
Survival in markets with network effects : product compatibility and order-of-entry effects
Wang, Qi
;
Chen, Yubo
;
Xie, Jinhong
- In:
MSI reports : working paper series
(
2009
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10003885337
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