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Enabling and cultivating wiser consumption : the roles of marketing and public policy
Ozanne, Lucie K.
;
Stornelli, Jason
;
Luchs, Michael G.
; …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 226-244
Persistent link: https://www.econbiz.de/10012534362
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The impact of age stereotype threats on older consumers' intention to buy masstige brand products
Bae, Hyeyoon
;
Jo, Sang Hyun
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465427
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