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Banerjee, Madhumita
8
Shukla, Paurav
6
Adidam, Phani Tej
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Singh, Jaywant
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ECONIS (ZBW)
8
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1
Situational ethnicity and identity negotiation : "indifference" as an identity negotiation mechanism
Banerjee, Madhumita
;
Shukla, Paurav
;
Ashill, Nicholas J.
- In:
International marketing review
39
(
2022
)
1
,
pp. 55-79
Persistent link: https://www.econbiz.de/10013169631
Saved in:
2
Customer commitment to luxury brands : antecedents and consequences
Shukla, Paurav
;
Banerjee, Madhumita
;
Singh, Jaywant
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 323-331
Persistent link: https://www.econbiz.de/10011417731
Saved in:
3
They are not all same : variations in Asian consumers' value perceptions of luxury brands
Shukla, Paurav
;
Singh, Jaywant
;
Banerjee, Madhumita
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
3
,
pp. 265-278
Persistent link: https://www.econbiz.de/10011312234
Saved in:
4
The direct and interactive effects of store-level promotions on impulse purchase : moderating impact of category familiarity and normative influences
Shukla, Paurav
;
Banerjee, Madhumita
- In:
Journal of consumer behaviour : an international …
13
(
2014
)
4
,
pp. 242-250
Persistent link: https://www.econbiz.de/10010391694
Saved in:
5
Misalignment and its influence on integration quality in multichannel services
Banerjee, Madhumita
- In:
Journal of service research : JSR
17
(
2014
)
4
,
pp. 460-474
Persistent link: https://www.econbiz.de/10010432156
Saved in:
6
The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
Shukla, Paurav
;
Banerjee, Madhumita
;
Adidam, Phani Tej
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 423-435
Persistent link: https://www.econbiz.de/10010230139
Saved in:
7
Competitive intelligence and firm's performance in emerging markets : an exploratory study in India
Adidam, Phani Tej
;
Banerjee, Madhumita
;
Shukla, Paurav
- In:
The journal of business & industrial marketing
27
(
2012
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10009558397
Saved in:
8
An exploration of assimilating service relation strategies in the private and the public sector
Caemmerer, Barbara
;
Banerjee, Madhumita
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
1
,
pp. 68-79
Persistent link: https://www.econbiz.de/10003837026
Saved in:
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