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Brand management
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Bhattacharya, Subhajit
9
Dalal, Arunava
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Chattopadhyay, Subrata
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Anand, Vijeta
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Bera, Sasadhar
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Ghosh, Kaustav
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Global business review
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International review on public and non-profit marketing
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Journal of enterprising communities : people and places in the global economy
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Journal of modelling in management
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Journal of small business & enterprise development
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Qualitative market research : an international journal
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
9
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1
Hurdles to handicraft marketing for artisan entrepreneurs in an emerging economy
Dalal, Arunava
;
Bhattacharya, Subhajit
;
Chattopadhyay, …
- In:
Journal of small business & enterprise development
31
(
2024
)
1
,
pp. 74-94
Persistent link: https://www.econbiz.de/10014512281
Saved in:
2
Ideating a framework for sustainable livelihood of handicraft producers at the bottom of the pyramid : a mix-method study from India
Dalal, Arunava
;
Bhattacharya, Subhajit
;
Chattopadhyay, …
- In:
Journal of enterprising communities : people and places …
18
(
2024
)
3
,
pp. 701-723
Persistent link: https://www.econbiz.de/10014555468
Saved in:
3
Promoting brand gratitude through unique emotional connection : a qualitative study
Bhattacharya, Subhajit
;
Dalal, Arunava
- In:
Qualitative market research : an international journal
26
(
2023
)
5
,
pp. 534-554
Persistent link: https://www.econbiz.de/10014430696
Saved in:
4
A study on how to achieve flexibility in healthcare process : a simulation-based approach
Bera, Sasadhar
;
Kumar, Pradeep
;
Bhattacharya, Subhajit
- In:
The international journal of productivity and …
72
(
2023
)
8
,
pp. 2292-2316
Persistent link: https://www.econbiz.de/10014431815
Saved in:
5
Revisiting supply chain drivers for greater marketing outcomes of handicraft sector
Dalal, Arunava
;
Bhattacharya, Subhajit
;
Chattopadhyay, …
- In:
The international journal of logistics management
34
(
2023
)
1
,
pp. 189-209
Persistent link: https://www.econbiz.de/10013552768
Saved in:
6
Investigating the antecedents of luxury brand loyalty for Gen Z consumers in India : a PLS-SEM approach
Ghosh, Kaustav
;
Bhattacharya, Subhajit
- In:
Young consumers : insight and ideas for responsible …
23
(
2022
)
4
,
pp. 603-626
Persistent link: https://www.econbiz.de/10013454857
Saved in:
7
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit
;
Anand, Vijeta
- In:
Global business review
22
(
2021
)
6
,
pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Saved in:
8
A RIDIT approach to evaluate factors influencing tourist destination brand selection behaviour pertaining to Indian tourism sector
Bhattacharya, Subhajit
;
Kumar, Rohit Vishal
- In:
Journal of modelling in management
12
(
2017
)
4
,
pp. 583-602
Persistent link: https://www.econbiz.de/10011808348
Saved in:
9
Does corporate social responsibility contribute to strengthen brand equity? : an empirical study
Bhattacharya, Subhajit
- In:
International review on public and non-profit marketing
14
(
2017
)
4
,
pp. 513-533
Persistent link: https://www.econbiz.de/10011956204
Saved in:
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