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ECONIS (ZBW)
16
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1
Successive product generations : financial implications of industry release rhythm alignment
Bornemann, Torsten
;
Hattula, Cornelia
;
Hattula, Stefan
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1174-1191
Persistent link: https://www.econbiz.de/10012386908
Saved in:
2
Verhaltenswissenschaftliche Forschung zum organisationalen Einkaufsverhalten : Überblick über die Marketingliteratur
Bornemann, Torsten
;
Klarmann, Martin
;
Moosbrugger, Martin
- In:
Schmalenbach journal of business research : SBUR
72
(
2020
)
4
,
pp. 447-478
Persistent link: https://www.econbiz.de/10012434141
Saved in:
3
Dynamic governance matching in solution development
Colm, Laura
;
Ordanini, Andrea
;
Bornemann, Torsten
- In:
Journal of marketing
84
(
2020
)
1
,
pp. 105-124
Persistent link: https://www.econbiz.de/10012176453
Saved in:
4
Creating shareholder value via collaborative innovation : the role of industry and resource alignment in knowledge exploration
Heil, Sebastian
;
Bornemann, Torsten
- In:
R & D management
48
(
2018
)
4
,
pp. 394-409
Persistent link: https://www.econbiz.de/10011971756
Saved in:
5
Over, out, but present : recalling former sponsorships
Edeling, Alexander
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
European journal of marketing : EJM
51
(
2017
)
7/8
,
pp. 1286-1307
Persistent link: https://www.econbiz.de/10011725681
Saved in:
6
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
7
In the eye of the beholder? : the effect of product appearance on shareholder value
Bornemann, Torsten
;
Schöler, Lisa
;
Homburg, Christian
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 704-715
Persistent link: https://www.econbiz.de/10011441452
Saved in:
8
Gambled price discounts : a remedy to the negative side effects of regular price discounts
Alavi, Sascha
;
Bornemann, Torsten
;
Wieseke, Jan
- In:
Journal of marketing
79
(
2015
)
2
,
pp. 62-78
Persistent link: https://www.econbiz.de/10010507907
Saved in:
9
Talented people and strong brands : the contribution of human capital and brand equity to firm value
Vomberg, Arnd
;
Homburg, Christian
;
Bornemann, Torsten
- In:
Strategic management journal
36
(
2015
)
13
,
pp. 2122-2131
Persistent link: https://www.econbiz.de/10011404034
Saved in:
10
Delusive perception : antecedents and consequences of salespeople's misperception of customer commitment
Homburg, Christian
;
Bornemann, Torsten
;
Kretzer, Max
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 137-153
Persistent link: https://www.econbiz.de/10010345196
Saved in:
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