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Search: person:"Briesch, Richard A."
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1960-2008
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Briesch, Richard A.
6
Dillon, William R.
3
Chintagunta, Pradeep K.
2
Fox, Edward J.
2
Blattberg, Robert C.
1
Jap, Sandy D.
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Matzkin, Rosa L.
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Journal of marketing research : JMR
3
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
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Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.
;
Jap, Sandy D.
;
Dillon, William R.
; …
- In:
Journal of interactive marketing : a quarterly …
55
(
2021
),
pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
Saved in:
2
Category positioning and store choice : the role of destination categories
Briesch, Richard A.
;
Dillon, William R.
;
Fox, Edward J.
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 488-509
Persistent link: https://www.econbiz.de/10009759885
Saved in:
3
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
4
Nonparametric discrete choice models with unobserved heterogeneity
Briesch, Richard A.
;
Chintagunta, Pradeep K.
;
Matzkin, …
- In:
Journal of business & economic statistics : JBES ; a …
28
(
2010
)
2
,
pp. 291-307
Persistent link: https://www.econbiz.de/10008736219
Saved in:
5
How does assortment affect grocery store choice?
Briesch, Richard A.
;
Chintagunta, Pradeep K.
;
Fox, Edward J.
- In:
Journal of marketing research : JMR
46
(
2009
)
2
,
pp. 176-189
Persistent link: https://www.econbiz.de/10003827935
Saved in:
6
Treating zero brand sales observations in choice model estimation : consequences and potential remedies
Briesch, Richard A.
;
Dillon, William R.
;
Blattberg, …
- In:
Journal of marketing research : JMR
45
(
2008
)
5
,
pp. 618-632
Persistent link: https://www.econbiz.de/10003770591
Saved in:
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